Defy the Odds and BettingStartups Form Strategic Alliance

(AsiaGameHub) -   Defy the Odds (DTO) and BettingStartups have announced a strategic partnership designed to enhance the role of startups within the iGaming and sports betting sectors. This collaboration unites two organizations that share the conviction that early-stage companies are vital for the industry's future and require improved access to networks, funding, and collaborative opportunities. DTO, which provides support to founders in iGaming, sports betting, sportstech, and fintech, will integrate its advisory network with BettingStartups’ global ecosystem. This aims to effectively bridge the gap between startups and the broader industry, addressing common obstacles such as limited visibility, fragmented networks, and difficulties in securing sector-specific investment. By combining their efforts, the two platforms intend to establish more robust avenues for startups to gain exposure, secure funding, and forge connections with operators, investors, and industry experts. This will provide investors with enhanced access to emerging ventures, while established companies will gain earlier insights into new products and innovations. The partnership is structured around three core principles: community, collaboration, and capital. It will focus on knowledge exchange, fostering meaningful partnerships, and preparing startups for investment. Both organizations will assist founders with pitch preparation, financial modeling, and introductions to active investors. Kelly Kehn, Co-Founder of DTO, stated: Innovation thrives on connection, idea sharing, and mutual encouragement among founders. This is the essence of community. Our partnership with Bettingstartups is about bringing more startups together and ensuring the wider industry recognizes their contributions. The future of our industry is being shaped by these founders. The inaugural joint initiative of this partnership will occur at the SBC Summit Americas in Fort Lauderdale, taking place from June 9–11. During the event, they will organize startup-focused activities and facilitate connections between early-stage companies and key stakeholders. Additional initiatives are planned for 2026. Jesse Learmonth, founder of BettingStartups, commented: Our core mission has always been to provide founders with high-signal infrastructure for scaling. This partnership with DTO strengthens that commitment by connecting our audience with a community that genuinely opens doors. Beginning with the startup zone at SBC Americas, we are offering founders a direct and accessible channel to the operators and investors who shape this industry. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-22

Netherlands illegal gambling market expands, channelisation drops below 50%

(AsiaGameHub) -   In 2025, the illegal gambling market in the Netherlands exceeded the legal sector in revenue, as stringent player protection rules are driving gamblers toward the black market. The Dutch gambling authority, Kansspelautoriteit (KSA), has expressed concern over channelisation, which dropped from 51% at the close of 2024 to 49% in H1 2025. Its annual report for 2025, released on Tuesday, cautioned that the illegal market has now overtaken the licensed sector based on operator Gross Gaming Revenue (GGR). Unlicensed operators now represent the majority of casino spending in the Netherlands. Meanwhile, the total revenue from licensed operators stayed relatively flat in the second half of 2025 compared to the prior year, amounting to €602 million. The implementation of stricter player protection measures over recent years, including deposit limits and higher gambling taxes, has caused a decrease in channeling. This decline indicates that close to half of all gambling expenditure is moving to unlicensed operators. Last October, the regulator imposed deposit limits of €700 for players over 24 and €300 for those aged 18 to 24. While these rules were designed to foster safer gambling, they have instead curbed spending on legal platforms. These deposit restrictions, established by the authority in October of the previous year, were initially meant to encourage safer gambling. However, the policy has led to a reduction in the amounts players wager on regulated sites. Despite 1.38 million player registrations in H2 2025, the average spending per player on regulated sites fell compared to H1 2025. The high number of registered players has not translated into higher spending, as deposit limits and legal compliance have caused a decrease in the average gambling amount per individual. KSA Chairman Michel Groothuizen has stated that the regulator will combat illegal operators and their support networks through innovative strategies, instead of targeting individual illicit sites sequentially. The KSA reports that the illegal online gambling market was valued at approximately €617 million in H1 2025, while licensed operator activity remained at a comparable level of around €600 million. The authority also noted that the player channelisation rate remains high at 94%, meaning most registered players maintain accounts with licensed providers but have started using unlicensed options, both online and offline. Reports of illegal gambling to the KSA increased by 34% year-over-year in 2025, totaling 2,005. In response, the regulator has launched a new collaborative effort named Project Disconnect. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-22

Gentoo Media: The Most Prevalent Systemic Barrier in the iGaming Industry

(AsiaGameHub) -   Emma-Elizabeth Byrne, Head of Publishing at Gentoo Media, discusses career progression, systemic barriers, and inclusive culture within the iGaming sector with iGaming Expert. What are the most common mistakes you see people make when trying to make career progress in iGaming? A significant error observed in the iGaming industry is the assumption that career advancement occurs naturally over time. Given the rapid pace and intense competition of this sector, a lack of deliberate career planning leads to stagnation. Success requires seizing opportunities, taking ownership of projects and initiatives, and, crucially, clearly articulating one's professional ambitions. What systemic barriers do you see most often in iGaming, and how can individuals realistically navigate them? The predominant systemic obstacles often involve a lack of clarity regarding career progression, isolated teams, and unequal access to opportunities, particularly in less established companies. Sometimes, career ladders are unclear, and promotion can rely more on visibility or chance than on a structured development plan. To overcome this, individuals should be proactive instead of waiting for formal frameworks. This involves acquiring knowledge across different functions, pursuing projects outside their immediate responsibilities, and ensuring their contributions are recognized. Developing versatile skills—such as data literacy, AI proficiency, business acumen, and regulatory knowledge—is also vital to avoid over-reliance on a single specialty. What are the key aspects companies must consider when striving to create a genuinely inclusive culture for employees? Establishing a truly inclusive environment extends well beyond written policies. A major shortfall is often a lack of openness. When the processes for hiring, compensation, and promotion decisions are unclear, bias can take hold. Defined systems and accountability are more impactful than well-meaning intentions. The conduct of leadership is another critical element. Inclusion cannot be solely an HR function; it must be championed by leaders and evident in decision-making, opportunity allocation, and what issues are addressed. If leadership does not actively demonstrate inclusive behavior, it remains theoretical. Companies also frequently concentrate on recruiting a diverse workforce without a plan for integration. The true measures of success are retention and advancement. If new hires do not feel listened to, supported, or capable of growth, the culture is not inclusive—it is merely superficially diverse. What are the key lessons you’ve learned during your time in the iGaming industry for cultivating a positive workplace culture and navigating the complications associated with career progression? In a dynamic field like iGaming, transparency and effective communication are essential. Without them, expansion breeds uncertainty and damages trust rapidly. Regarding career growth, I've found it is seldom a straight path. Those who advance are adaptable, develop a broad understanding of the business, and proactively generate opportunities instead of waiting for them to appear. It is also evident that practical experience outweighs theoretical discussions. Genuine development occurs when individuals are granted actual responsibility and can push their limits. Ultimately, managers act as catalysts; they influence both the daily work environment and the tangible progress of their team members. Shifting focus to Gentoo’s performance, the company described 2025 as a ‘reset year’ following its separation from Gaming Innovation Group in late 2024. What are the company’s aspirations for 2026 as it seeks to navigate the challenges facing the affiliate sector? After a essential restructuring period in 2025, the strategy for 2026 centers on sustainable growth instead of pure expansion. Gentoo is beginning the year in a more streamlined and concentrated position, with defined goals to enhance profitability, fortify cash flow, and regain traction in its primary publishing and media operations. Concurrently, there is a pronounced shift towards prioritizing quality over quantity, increasing the value of web traffic, concentrating on high-yield markets, and adopting a more discerning approach to paid media after the difficulties encountered in 2025. Gentoo’s publishing unit experienced an 8% year-over-year improvement in revenue in Q4 2025. How significant was the December Google Core Update in improving publishing visibility, and what specific tactics made the difference? The December Google Core Update had a beneficial effect, but it was not the primary driver behind the performance increase on our platforms. Although it enhanced visibility and aided in stabilizing search rankings, it essentially confirmed the efforts invested during 2025. The improvement resulted from executing core principles effectively: Superior, more pertinent content Enhanced website architecture and user experience A focus on quality in SEO practices A deliberate emphasis on value rather than sheer volume was also key, ensuring that traffic led to conversions, not just increased numbers. Therefore, while the algorithm update facilitated better results, the substantial gains were achieved by aligning with the direction of search: quality, trustworthiness, and user benefit. Emma-Elizabeth Byrne, Head of Publishing at Gentoo Media, is scheduled to speak at the SBC Summit Malta. Get your tickets here. Complimentary passes are available for affiliates and operators. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-21

Broadway Platform secures LSLGA license to drive expansion in Africa

(AsiaGameHub) -   Broadway Platform, the comprehensive iGaming platform, has received a B2B supplier licence from the Lagos State Lotteries and Gaming Authority (LSLGA). This authorises the firm to deliver its reliable technology solutions to licensed operators in Lagos State and across the broader Nigerian market. The licence encompasses Broadway Platform's complete, AI-driven product suite, which is engineered to facilitate quick market entry and sustainable expansion. This ecosystem contains its casino and sportsbook infrastructure, payment solutions, CRM, risk management, affiliate tools, and fully adaptable back-office systems. Furthermore, the licence also approves BroadHub, SPRIBE’s advanced content aggregation platform, allowing operators to tap into a library of thousands of premium slots, table games, and live dealer titles from over 120 top providers. This endorsement further solidifies Broadway Platform’s standing as a one-stop provider for operators wanting a swift and smooth market entry, especially in one of Africa’s most vibrant regulated gaming markets. This certification signifies a further milestone for the company as it extends its presence throughout Africa’s rapidly growing markets. Given the high demand for regulated gaming solutions in Nigeria and an upcoming schedule of major sporting events, Broadway Platform is ideally equipped to assist partners aiming to introduce and enhance sportsbook and casino services in Lagos and other regions. Giorgi Samkharadze, Director of Broadway Platform, said: Securing our LSLGA supplier licence is a crucial move in our pledge to function within strong local regulatory structures. Nigeria is a pivotal growth market for our business, and this authorisation guarantees that our partners can run their operations with complete assurance in the compliance and reliability of their platform infrastructure. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-21

Soft2Bet Nominated in Four Categories at the 2026 EGR B2B Awards

<>(AsiaGameHub) -   Soft2Bet, a B2B iGaming platform provider, has secured a spot on the shortlist for four categories at the 2026 EGR B B2B Awards. The nominations highlight the company’s prowess in technology, product rollout, and commercial success spanning mobile solutions, casino software, end-to-end platform delivery, and individual contributions. Soft2Bet’s nominations span the following categories: Innovation in mobile Innovation in casino software Full service platform of the year – over 5 years Individual achievement award for Yoel Zuckerberg, CPO at Soft2Bet These nominations underscore Soft2Bet’s B2B commitment to developing tech and solutions that enable operators to outshine competitors in critical markets. Its platform integrates a mobile-first user experience, localization, compliance features, and engagement tools to facilitate smooth launches, better market alignment, and enhanced commercial results. This provides partners with the adaptability to meet local regulations while boosting user acquisition, conversion, and retention rates. At the heart of Soft2Bet’s B2B platform lies MEGA, the firm’s in-house gamification technology designed to boost player engagement and loyalty. Tailored for casinos and sportsbooks, MEGA introduces missions, challenges, and progression systems that help operators craft more immersive player experiences. As an integral part of the broader Soft2Bet platform, MEGA works in tandem with CRM, payment, content, and risk management tools to deliver more personalized user journeys and encourage repeat visits. The innovation nominations acknowledge Soft2Bet’s excellence in mobile and casino software, while the full-service platform nod spotlights a cohesive B2B solution that assists partners in launching quickly, adapting to local market demands, and thriving in competitive landscapes. This balance between player experience and operational control is a cornerstone of Soft2Bet’s strategy, and Yoel Zuckerberg’s nomination recognizes his role in transforming gamification into a distinct edge for operators. Andrew Cochrane, Chief Commercial Officer at Soft2Bet, stated: Making the shortlist in four categories at the 2026 EGR B2B Awards is a powerful testament to the work our teams are doing across product development, technology, and commercial execution. Our focus is on providing operators with intuitive, flexible technology designed to meet the demands of highly competitive markets. It’s also fantastic to see Yoel recognized in the new Individual Achievement Award category—this honor is well-earned. These nominations contribute to Soft2Bet’s expanding industry acclaim, coming on the heels of its earlier win at the 2026 EGR Europe Awards for European Casino Platform Supplier. This further emphasizes the robustness of its B2B platform and its dedication to helping operators launch smoothly, compete more successfully, and achieve stronger results in key markets. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-21

Playson to Grow Dutch Presence with Hommerson Casino Deal

(AsiaGameHub) -   Playson, the established digital entertainment provider, has partnered with Hommerson Casino, a seasoned operator in both land-based and online Dutch markets, to further its swift expansion in the area. Under this deal, Playson’s distinguished slot lineup—featuring titles like Royal Joker: Hold and Win, Thunder Coins XXL: Hold and Win, and Energy Coins: Hold and Win—will be incorporated into Hommerson’s website using Relax Gaming’s aggregation platform. Playson’s titles are favored by European gamers for their consistent performance, data-centric mechanics, and interactive play. Operating for over 130 years with 10 venues in the Randstad region, Hommerson Casino is recognized as one of the most reliable casino brands in the Netherlands. The firm moved into online gaming in 2024, focusing on responsible gaming, with the goal of establishing a new standard for top-tier digital casino experiences. Conor Jenner, Senior Sales Manager at Playson, said: Hommerson holds a deep history in the Dutch sector and possesses a strong online footprint that engages a vast number of players. We have successfully realized major growth in the Netherlands lately and are pleased to widen the availability of our well-liked catalog through this new alliance. This partnership enables Hommerson Casino to upgrade its digital game selection and offer users the immersive gameplay that Playson is famous for delivering across Europe. Jesse Pas, Head of Marketing & Product at Hommerson Casino, said: Playson’s content consistently thrills and engages players globally, and we are delighted to include them in our diverse range. We strictly choose the most responsible and premium suppliers for our lobby, and Playson has clearly demonstrated that its games adapt to evolving player trends. With engaging themes and visuals to data-supported progressive jackpots and bonus features, we are excited to present these top-tier games to our audience. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-21

Endorphina’s Ontario licence strengthens its North American presence

(AsiaGameHub) -   Endorphina has been granted a license to operate in the Ontario iGaming market by the provincial regulator, the Alcohol and Gaming Commission of Ontario (AGCO). This supplier registration now permits Endorphina to offer its gaming content to licensed operators in Ontario. The slot provider collaborates with more than 6,000 operators across over 50 jurisdictions, delivering its collection of over 200 premium slot titles worldwide in regions including Europe and Latin America. Džangar Jesenov, Head of Compliance at Endorphina, commented: "Obtaining approval in Ontario is a major milestone for Endorphina. "It validates the quality of our products, the robustness of our compliance systems, and our capability to succeed in strictly regulated markets." The Ontario license will further Endorphina's objective of broadening its footprint in North American markets. The company's expansion efforts are not limited to new jurisdictions, however. Endorphina recently finalized an agreement with Agreegain, which will see the supplier's games distributed across the aggregator's network of partner operators. Inga Kadyrova, Partnership Manager for Endorphina, said: "Partnerships such as this one strengthen our position throughout the industry, and I am confident our games will be an excellent fit for their portfolio. We are delighted to welcome Agreegain as a new partner." For more stories like this, visit the new SBC Media YouTube Channel, SBC's central hub for multimedia content, where our experts provide in-depth analysis of the major developments in the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-21

Yggdrasil Boosts Its South Africa Presence With Two Partnerships

(AsiaGameHub) -   Yggdrasil Gaming has broadened its footprint in South Africa via fresh partnerships with SportyBet and Playco.za. Both brands now gain access to more than 100 titles from the developer, including games like MexoMax, Bob Marlin Goes Deep and Vikings Go to Olympus. Through its expansion in South Africa, Yggdrasil aims to leverage the strength of the nation’s iGaming industry. The company cited figures from the National Gaming Board indicating the market produced €75.5 billion in turnover for the 2024/25 fiscal year. Giovanni Fodera, Regional Manager at Yggdrasil, said: “South Africa is a strategically vital market for Yggdrasil, and launching with well-established brands like SportyBet and Playco.za marks a major milestone for the company. “These collaborations boost our regional footprint, widen the reach of our content, and mirror the robust momentum we’re building throughout Africa.” Yggdrasil made its South African debut in 2021 via a partnership with Intelligent Gaming Limited (IGL), granting the developer access to IGL’s roster of operator partners. In the meantime, additional collaborations with aggregators like Vyking have provided Yggdrasil with expanded access to operators across the African continent. South Africa continues its tax debate Due to the success of online betting and gaming in South Africa, the nation’s National Treasury has put forward a 20% tax on gross gaming revenue from online operations, which will be applied alongside provincial tax rates imposed on all gambling activities. Provincial tax rates range from 6% to 9%, meaning the nation’s effective tax rate will lie between 26% and 29% should the proposal be successfully implemented. Should the tax be implemented, it is expected to generate R10 billion (£456.1 million) annually. However, the Ministry of Finance stressed that the primary goal of the tax is to offset the costs associated with potential social harm stemming from the growing popularity of online gaming. A public consultation on the proposed change concluded on February 27, and stakeholders are now waiting for South Africa’s legislators to decide whether to implement the new tax. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-21

Did the Maryland sweepstakes legislation fall short?

(AsiaGameHub) -   The momentum behind the Maryland sweepstakes bill seems to have faded, as the state’s legislative sessions concluded without a formal decision on the bill’s passage. Two key opportunities to ban dual-currency sweepstakes arose: the House of Delegates passed two separate bills in 2026 that would have prohibited such sweepstakes. The Social Gaming Leadership Alliance (SGLA) celebrated the lack of progress on the bill, claiming there had been “false allegations” driven by casino interests. SGLA Managing Director Sean Ostrow said: “We are pleased with this result in Maryland and want to thank the Maryland lawmakers who took the time to thoroughly consider this issue.” “Over multiple hearings and dozens of meetings, SGLA addressed false allegations by casino interests by demonstrating that the Social Plus industry already offers strong consumer protections and contributes to Maryland’s economy, while pushing back against efforts to misrepresent long-standing lawful activity as gambling. “We are eager to work with lawmakers and regulators in 2027 to codify SGLA’s best practices for the broader social games industry, which can generate significant tax revenue while keeping consumers safe online.” Neither House Bill 295 nor House Bill 1226 advanced from the Senate Budget and Taxation Committee. HB 295 was sponsored by the House Ways and Means Committee at the request of the Maryland Lottery and Gaming Control Agency (MLGCA), and there were prior hints that Gov. Wes Moore would support the bill. The bills were a response to cease-and-desist letters that had been sent out. However, the MLGCA warned that compliance with these letters had not been achieved. Still, the District of Columbia has been identified as the next market to prohibit sweepstakes via the introduction of the Internet Gaming and Consumer Protection Act. DC intends to take a tough stance against sweepstakes with heavy sanctions: each violation could result in a civil fine of up to $100,000, which may increase to $500,000 for repeated violations of the ban. Councilmember Wendell Felder stated in a letter to the DC Council: “Inaction carries real consequences. Without a legal framework, revenue continues to flow to unregulated operators, consumers remain exposed to risk and the district falls behind neighbouring jurisdictions that are moving forward.” If the act passes, the district will join Indiana and Maine as U.S. jurisdictions that banned online sweepstakes casinos in 2026. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-21

The Significance of Clear Information in Online Casino Guides

(AsiaGameHub) -   The expansion of the online casino sector has been remarkably rapid. New sites appear all the time, each one touting superior bonuses, quicker withdrawals, and a more extensive game selection than its competitors. For players navigating this landscape, the overwhelming number of choices can be tiring. This is where effective guides prove their value – not by promoting a particular site, but by clearing away the clutter to provide the essential information people require to make a sound choice. Why Transparency is More Critical Than Many Understand This is a common situation for players. You see an attractive welcome offer, register an account, and only later discover a 40x wagering condition hidden in the fine print. Perhaps your preferred cash-out method isn't supported, or the operator's license comes from a little-known regulator with weak oversight. This information isn't strictly concealed. It is often simply displayed in a manner that's easy to overlook. Quality casino guides take the opposite approach – they highlight the inconvenient facts upfront, as these are precisely what a player needs to know before choosing a platform. What a Trustworthy Casino Guide Needs to Include Licensing is the essential foundation and must be non-negotiable. A simple statement that a casino "has a valid license" is nearly meaningless. Which regulatory body granted it? Is it up to date? Does that body have genuine authority to enforce rules? Apart from licensing, players regularly seek details on withdrawal speeds and limits, supported payment methods, and how bonus conditions function in reality. Wagering requirements, game exclusions, and maximum win caps on bonuses—these specifics decide if a promotion is truly valuable or just a marketing tool. RTP percentages are also important, particularly for dedicated slot players. A guide that addresses all these points without oversimplifying is one worth keeping. Licenses and Trust — A Practical Method for Assessing a Casino The advice to "pick a licensed casino" seems useful but lacks depth. The more pertinent questions are: who issued the license, and what does that signify in practice? This is the role of well-organized casino comparison platforms. For instance, Casinohallen demonstrates how structured information presentation improves the process – featured casinos hold active licenses and are evaluated on their welcome offers, sign-up procedure, banking options, and withdrawal handling. Authorities like Sweden's Spelinspektionen and the Malta Gaming Authority are cited with relevant explanation, not merely name-dropped for credibility. This organized analysis allows players to judge a platform's suitability without consulting multiple sources for basic answers. How Effective Structure Influences Player Choices The concept of choice overload describes the indecision that occurs when presented with too many options and no clear means of comparison. Anyone who has aimlessly scrolled through casino review sites understands this feeling well. A logically arranged guide addresses this by helping users pinpoint their personal priorities. A player focused on fast payouts with little interest in bonuses needs different data than one who exclusively plays live dealer games and wants to know a casino's software partners. When information is presented coherently, this filtering process becomes intuitive instead of aggravating. Presentation Completes the Task From a practical view, accurate information poorly presented remains ineffective. Long, dense paragraphs, inconsistent language, and a lack of comparison tables hinder the reader and raise the risk of missing crucial details. Clear headings, brief summaries, and comparison tables are not merely about looks. They demonstrate an awareness of how people consume content online – they scan, skip around, and search for answers to specific queries. A guide designed with this behavior in mind will invariably be more practical than one that requires a linear, start-to-finish read. Essential Checks Before Registering at Any Site Confirm the license independently. Do not rely solely on the casino's claim – visit the regulator's official website to verify the license is active. This quick step can prevent significant problems later. Review the withdrawal policy before making a deposit, not afterwards. Processing durations, weekly limits, and verification steps – these factors truly define the cash-out experience, and they differ widely between operators. Finally, pay attention to the responsible gambling section. It is often relegated to the bottom of a review, yet it is fundamentally the most important part. Set your limits beforehand, ensure you meet the legal age requirement for your chosen platform, and approach it as budgeted entertainment – not an investment strategy. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-21

The Grand National Festival Generates Up to £100 Million in Black Market Betting

(AsiaGameHub) -   A report from the Betting and Gaming Council (BGC) suggests that unlicensed operators handled between £70 million and £100 million in bets during the Grand National festival, illustrating the significant reach of the black market during major UK betting fixtures. Of this figure, approximately £40 million is believed to have been wagered on the Grand National race itself. The BGC cautioned that high-profile events like the Grand National are prime targets for illegal bookmakers seeking to capitalize on increased betting interest. The council also noted that more stringent affordability checks on licensed firms could inadvertently steer gamblers toward unregulated platforms due to rising costs. The BGC has frequently pointed out that demanding extensive financial documentation from users may discourage them from using the regulated market. Grainne Hurst, Chief Executive of the BGC, emphasized that the focus for policymakers should be on maintaining a safe, regulated environment for bettors rather than pushing them toward illegal sites through excessive regulation. The council further noted the economic impact of the regulated sector, which contributes over £6.8 billion to the UK economy annually, supports 109,000 jobs, and generates £4 billion in tax revenue—benefits that are absent in the unlicensed market. Additionally, the BGC warned that illegal gambling is becoming a more prominent issue rather than a niche activity, particularly during major sporting highlights. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-21

Government urges action to curb rising gambling ad spending

(AsiaGameHub) -   New data outlining the trajectory of black market advertising spending has ramped up calls for the UK government to take action. Forecasts from marketing intelligence firm WARC indicate that by September 2026, regulated gambling operators will account for just over 53% of UK gambling ad spend. However, the balance is set to shift in favor of the unregulated sector as early as 2028. Total advertising spending in the 12 months from October 2025 to September 2026 is projected to hit £1.9bn, with regulated operators contributing £1.05bn — a 9.2% drop compared to the prior year. Legacy media will face the sharpest cuts to gambling ad spend, with expenditures set to fall by as much as £45m, or 11.5%, per WARC, driven by higher production costs and longer lead times for campaigns. Online advertising expenditure across video, social and search formats is also set to decline by 7.1%, or £33m, by September 2026. In contrast, black market ad spending is expected to rise by 32% to reach £845m this current year. This report arrives as pressure mounts on regulators and sports industry stakeholders to do more to curb the promotion of unlicensed gambling operators. Betting and Gaming Council Chief Executive Grainne Hurst has urged the government to take further action to combat the black market, as unlicensed advertising spending draws closer to the unlicensed sector. “The Government must go further and faster to clamp down on the black market before it is too late,” said Hurst, who noted that Members of Parliament are scheduled to debate gambling advertising later this week. “Targeting licensed operators when their advertising spend is already falling will not reduce overall advertising; it will simply bolster the harmful illegal black market, which is aggressively targeting UK customers. This should sound alarm bells in Westminster.” Tax takes its toll Gambling operators of all sizes across the UK have warned that any tax increases will significantly harm their spending power and empower the black market. However, in November, Rachel Reeves announced a rise in remote gaming duty from 21% to 40%, which has now come into effect, alongside an increase in general betting duty for remote betting to 25%, set to take effect in April 2027. Following these policy changes, companies including Flutter, Entain and evoke all announced that their marketing budgets will likely be cut by as much as 20% to offset these new costs. Even Paddy Power — a brand renowned for its attention-grabbing marketing stunts — confirmed last month that it is restructuring its marketing department, with redundancies possible for “a small number of staff”, according to a Flutter UK&I spokesperson. Black market takes over Conversely, black market gambling advertising, which largely takes place online where rules are less strictly enforced, is only growing faster. Alongside this year’s rise to £845m, WARC predicts that illicit operator spending will reach £934m in 2027 and surpass £1bn in 2028. This data emerges in the same week that Google announced it blocked more than 270 million gambling ads in 2025, a figure that pales in comparison to the overall scale of black market gambling advertising. Prior research commissioned by the BGC and carried out by Alvarez & Marsal (A&M) found that operators are evading marketing filters used by search engines like Google by using names and brands linked to trusted organizations. Specifically, affiliates promoting links to “not on GamStop” casinos have been found to have hijacked inactive websites, with the most high-profile example being a domain once used by Nigel Farage’s Brexit Party. “Illegal operators are advertising aggressively online with no safeguards, no age checks and no consumer protections, posing a major risk to consumers,” said Hurst in February when the A&M report was released. Sponsorship in the spotlight According to WARC, sponsorship is growing even faster than advertising spending, with the firm reporting that unregulated operators will account for all sponsorship growth this year and make up more than half of total sponsorship spending by October 2027. While overall sponsorship spending has continued to grow, rising from £158m in 2019/20 to a projected £260m in the 2026/27 season, spending from regulated companies peaked in 2021/22 and has declined every year since. “This, in turn, has a significant impact on how visible and recognizable these unregulated companies are to UK consumers,” the report stated. Premier League viewers will recognize this trend, as several teams still feature unlicensed operators as their main shirt sponsor, despite an upcoming ban on gambling front-of-shirt sponsors. The Department for Culture, Media and Sport has launched a consultation on implementing a ban on unlicensed gambling sponsorships, with Culture Secretary Lisa Nandy stating that it is “not fair” that such companies can boost their profile without meeting the same standards as UK-licensed operators. These proposals would deal a major blow to unlicensed operators. However, no timeline has been set for when the ban would be introduced if approved, meaning sponsorship spending will only continue to rise in the interim. As Westminster prepares for the gambling advertising debate taking place on Thursday, 23 April, key industry stakeholders will undoubtedly be watching closely to see if MPs recognize the threat posed by the black market and the full scale of its spending power. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-21

SkyCity and Bet365 Tackle Legal Challenges in New Zealand Online Gambling

(AsiaGameHub) -   SkyCity Entertainment Group and Bet365 are part of a group of gambling companies confronting a coordinated legal challenge in New Zealand, as several cases are currently being heard by the High Court in Auckland. Three interconnected lawsuits have been initiated against operators such as Bet365, Super Group, and SkyCity, featuring shared plaintiffs and comparable legal reasoning. Justice Ian Gault has permitted the cases to advance individually for the time being and has approved temporary name suppression for the plaintiffs. The legal arguments are based on multiple statutes, such as the Gambling Act and Fair Trading Act, and focus on offshore platforms that take wagers from players in New Zealand. Under the leadership of CEO Denise Coates, Bet365 is contesting the court's authority. At the same time, SkyCity is dealing with a possible class action lawsuit related to its online operations based in Malta, for which it denies any responsibility. Super Group, the company behind brands including Betway, is also implicated, with several of its entities named in the proceedings. This litigation comes after new regulations were established in June 2025 prohibiting offshore operators from providing services to New Zealand customers. The outcomes of these cases are anticipated to challenge the enforceability of these laws and may fundamentally alter the way international betting firms conduct business in the market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-21

Bally’s Intralot outlines markets that made the evoke deal attractive

(AsiaGameHub) -   Robeson Reeves, CEO of Bally’s Intralot, explained the markets that drew the company’s attention when the chance to bid for evoke arose. During the operator’s recent FY2025 earnings call, Reeves noted that Italy—with its entry barriers—wasn’t an initial standout for Bally’s Intralot, though it does hold appeal for the firm. Earlier this week, Bally’s Intralot confirmed it’s in talks with evoke about a potential offer for all of the company’s issued and soon-to-be-issued share capital at 50 pence per share, totaling approximately £225 million. Reeves continued: “Romania is a desirable market and was on our radar. There’s also a complementary angle—evoke is a solid player in Spain, and we already have a footprint there, so that makes sense. “For any M&A opportunity, you need to consider all factors holistically. We have to follow all proper procedures. I see these deals as a way to speed up our growth—building an international presence like evoke’s would take years at that scale, so we’ll evaluate all options. It’s a logical match.” evoke runs the brands 888casino, 888sport, 888poker and William Hill in Italy and Spain, while the group also offers 888 and Winner in Romania. Reeves repeated his earlier remarks about the evoke deal: that the acquisition is a ‘compelling opportunity’ to bring Bally’s Intralot’s operating model to a significantly larger business, with the potential to transform its financial performance through substantial synergies. However, the Bally’s Intralot CEO also highlighted the value of evoke’s UK retail locations, describing them as generating ‘good cash’ and an added benefit of the deal under consideration. Entering a new tax era with strength Bally’s Intralot is well-positioned to expand its UK presence if it proceeds with the evoke acquisition. In Q1 2026, the firm’s UK net gaming revenue (NGR) reached £147.9 million, up roughly 10.5% year-over-year (YoY), with every month of the quarter showing growth compared to the prior year. UK online revenue in January and February hit £95.7 million, an 11.1% YoY increase, while March posted double-digit growth. “We entered the tax change from a position of strength, not retreat,” noted Reeves. Image: Joseph Hendrickson/Shutterstock Nearly two weeks after the remote gaming duty hike, the CEO reported that UK NGR for April so far is up double digits YoY to £32.2 million, with healthy player numbers and wager volumes. “We have not lost customers to competitors and we have not lost them to the unregulated market. Our brands are robust, our product is competitive and our player base is growing. Active players are up 7% YoY. While some competitors have been reducing marketing, we have been gaining players.” Reeves continued: “Wagers per player are lower year on year; that is intentional. We’ve tightened our offerings as part of our mitigation program; we are generating more efficient revenue from a larger player base. That is good business. I said on previous calls that a less competitive market would benefit operators with our scale and margin profile. 19 days into the new tax regime, I am more confident in that view than ever.” Where we stand Last December, evoke launched a strategic review of its operations, which included ‘a potential sale of the Group, or some of the Company’s assets and/or business units’. Despite evoke’s £1.8 billion in debt and Bally’s Intralot’s own £4.5 billion in liabilities, the deal is being framed as a potential rescue for the UK giant—meaning Bally’s does not need to absorb all of evoke’s debt. Bally’s Intralot has set a deadline of no later than 5pm UK time on 18 May 2026 to confirm whether it will make an offer for evoke or announce it does not intend to pursue the deal. “We entered the tax change from a position of strength, not retreat.” Robeson Reeves, Chief Executive Officer at Bally’s Intralot The company has told shareholders, debt holders and other stakeholders that its financing will align with its stated financial policy goals within its existing framework if the proposal results in a completed transaction. evoke has advised its shareholders not to take any action regarding the proposal. The company is set to publish its financial results for the year ended 31 December 2025 (FY25) on 29 April. Any offer is subject to customary conditions and approvals, and Bally’s Intralot reserves the right to adjust the offer’s terms—including price, form and mix of consideration, and transaction structure. Looking for more stories like this? Check out the new SBC Media YouTube Channel, the new home of all multimedia content at SBC, where our team deep-dives into the biggest stories across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-21

iGaming Germany 2026 is One Month Away: Online and Retail Sectors to Converge in Munich

(AsiaGameHub) -   The 6th Annual iGaming Germany 2026 is scheduled to take place in just one month at the NOVOTEL München Messe in Munich on May 21 – 22, 2026. This follows a productive 2025 event in Frankfurt and represents the next phase in the conference's ongoing expansion. As the German gaming sector becomes more regulated and operationally complex, this year's gathering marks a clear transition from general industry talk to the concrete realities currently impacting the market. The Importance of Munich and Timing With the German gaming environment shifting across both digital and physical channels due to regulatory and market changes, Munich provides a timely venue for top-level stakeholders to discuss future trends. This focus is evident in the event's progression; for the first time, Day Two of iGaming Germany will feature two separate tracks: one focused on online operations and the other debuting the Gaming Retail Summit for the region's land-based sector. What Participants Can Expect iGaming Germany 2026 will center on the most relevant industry discussions today. Attendees will gain insights into: Regulatory shifts currently transforming the regional market Effective strategies for combating the black market The increasing influence of AI, automation, and data on operational success How operators are approaching growth in both mature and developing markets The outlook for retail betting within an increasingly digital world The complete program, including detailed session information, is available for download on the event's official website. A Preview of the Expert Speaker Lineup A formidable group of speakers is coming together for iGaming Germany 2026, featuring the leaders and innovators shaping the market's future, such as: Christian Heins, Director of iGaming at Tipico Dr. Damir Böhm, CEO of Tipwin Ltd Devon Dalbock, VP of Government & Regulatory Affairs at Gaming Laboratories International (GLI) Jan Feuerhake (Online Stream Chairperson), Lawyer at Taylor Wessing Jochen Biewer (Retail Stream Chairperson), Managing Director of Chevron Group Mika Kuismanen, CEO of the Finnish Trade Association for Online Gambling Simon Priglinger-Simader, President of the Austrian Betting and Gaming Association (OVWG) AND NUMEROUS OTHERS! Registration is Now Open With only one month remaining, confirm your participation at iGaming Germany to broaden your professional network. Registration is currently open for both participants and sponsors. Sign up to attend. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-21

RubyPlay’s Firerose Empowers Operators to Create Unique, Branded Games

(AsiaGameHub) -   RubyPlay has broadened its studio-based content ecosystem by introducing Firerose, a new initiative dedicated to crafting game experiences tailored specifically for operators. This new studio is intended to empower operators to develop games that embody their unique identity and utilize their market knowledge, moving beyond dependence on generic supplier content. Operators can tap into RubyPlay’s distinctive game library while integrating the studio's technological and creative strengths with their own strategic insights to produce brand-exclusive experiences. In a marketplace that is becoming more saturated, custom and branded content is emerging as a crucial tool for operators aiming to carve out a clear unique selling proposition. Firerose directly meets this evolving need by offering a scalable solution that enhances brand awareness and player engagement. The studio is already showing promising early results, with prominent operator Superbet being one of the first to release titles powered by Firerose. Initial performance data has shown robust engagement figures, underlining the importance of tailored experiences for improving player retention. Firerose functions within RubyPlay’s multi-layered studio ecosystem, joining Koala Games, Mad Hat Games, Ruby Studio, and Xslots. Each studio retains its own creative direction while gaining advantages from shared technology, infrastructure, and distribution channels, guaranteeing uniformity and the ability to scale across the entire portfolio. Dima Reiderman , Chief Commercial Officer at RubyPlay, said: Firerose signifies a conscious change in our approach to content creation and collaboration. The market is now influenced by identity, not just volume. Operators are seeking experiences that are authentic to their brand and aid in standing out within highly competitive casino settings. Firerose equips our partners with the means to integrate that identity right into the gameplay. It is a logical progression of our already thriving ecosystem and a fundamental component of our expansion strategy for 2026 and the future. The introduction of Firerose exemplifies RubyPlay’s plan to assist operators in creating distinct gaming experiences in an ever more competitive casino landscape. Dr. Eyal Loz, CPO at RubyPlay, added: Firerose was developed to place the operator's perspective at the heart of the creative journey. Each game originates from their brand, their target audience, and their narrative, and our function is to animate that using the full extent of RubyPlay's creative resources. We are crafting experiences that players instantly link to the operator. This degree of brand ownership is essential for operators to distinguish themselves in increasingly packed casino markets. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-21

Blueprint Gaming’s Italian success fuels European growth

(AsiaGameHub) -   As Blueprint Gaming pushes forward with its European growth strategy, Italy has become a key market for the supplier. Jo Purvis, Director of Marketing, PR & Events, talks about the company’s quick ascent in the region, why localisation matters, and how a player-centric approach is influencing its next stage of expansion. What’s your take on Blueprint Gaming’s current standing and growth trajectory in the Italian market? Italy has turned into one of our most notable success stories lately. We’ve evolved from a well-known brand to a rapidly growing leading supplier in Italy’s online casino sector, with our games available on roughly 85% of licensed operators in the market. This growth is evident in our results. In the last year, we saw a 41% rise in market growth, far outpacing the broader Italian online casino market, which grew by 17%. Games like King Kong Cash Even Bigger Bananas, Kong 3 Even Bigger Bonus, and The Goonies Quest for Treasure Jackpot King have been among the top-performing releases with several operators, solidifying our status as a trusted content provider. We’re experiencing robust momentum across our offerings—including Megaways, Jackpot King, and branded titles—and performance data shows Italian players are highly engaged with our games. This gives us plenty of confidence to keep investing in the market and expanding both our game library and our partnerships. Why is Italy a strategic growth focus for Blueprint, and what sets this market apart? Italy is one of Europe’s largest and most established regulated markets, so it’s a core part of our global growth strategy. The mix of size, stable regulations, and a savvy online casino audience creates an environment where we can build a long-lasting, sustainable business—something our consistent growth since 2018 has shown. What makes Italy unique is its players’ character. They’re well-informed slot players with distinct tastes, yet they also react very positively to content that connects with local culture—particularly football and iconic entertainment brands. Our success with culturally relevant games like the Maradona series underscores just how crucial localisation is. This blend of maturity and enthusiasm is precisely the type of setting where we excel, letting us pair tried-and-true game mechanics with themes that strike a chord with local players. Which key product updates or upcoming releases are most important for Italian players and operators? For Italy, we’re heavily focusing on titles that have already become fan favourites. Our Megaways and Jackpot King games keep performing well, along with branded slots like The Goonies Quest for Treasure Jackpot King—one of our most successful launches in the market. Our core franchises have also seen great engagement. The Kong series, for instance, remains popular with Italian players—King Kong Cash Even Bigger Bananas is our top-performing game in the market, and follow-up releases have kept that momentum going. We regularly update these franchises with new mechanics and features to keep them fresh. This includes big upcoming branded releases like Game of Thrones, plus ongoing investment in culturally relevant content. Our Maradona-themed games have already yielded excellent results—including a top-ranked game in early 2025—and we’re eager to build on that success with new football-focused content tied to major global events like the 2026 World Cup. How does Blueprint customize its product roadmap or content for the Italian market? We never simply replicate our UK roadmap for Italy. We begin with Italian data and feedback: how players place bets, what volatility levels they like, which themes and brands appeal to them, and which mechanics keep them returning. This approach has been a major factor in our market success. Games like Maradona El Diez show how impactful true localisation can be—combining globally recognized mechanics with themes that have real cultural significance. The outcome is content that not only launches well but maintains strong performance over time. Using this insight, we decide which existing franchises to prioritize, which new titles to speed through certification, and whether we need to create something that feels distinctly Italian. This is why our content consistently achieves strong engagement metrics, including high plays per user across our key series. How is Blueprint boosting its presence in Italy, and how are recent team additions supporting future growth? Our growth in Italy has been fueled as much by our team as by our products. We’ve invested in a dedicated local team, including an Italy Country Manager and a new Italian Head of AM – International, to ensure we have on-the-ground experts who understand the market and can communicate with our partners effectively—both literally and metaphorically. This local presence is vital for maintaining and expanding our reach, which already covers most licensed operators in the country. It also allows us to strengthen partnerships and make sure our content strategy aligns closely with what operators need. Our team stays in regular touch with Italian operators, sharing insights that shape our roadmap and promotional plans. We’re also building stronger relationships with affiliates, streamers, and other local stakeholders to boost visibility and drive long-term performance across our game library. What are the biggest opportunities in Italy over the next 12 to 18 months, and how do you plan to take advantage of them? We identify three major opportunities over the next 12 to 18 months. First, expanding our presence with current partners by offering more exclusive launches, customized investments, and aligned roadmaps that truly set their offerings apart. Second, growing our market share further. Even though we already cover about 85% of operators, there’s still space to increase our slot wallet share and solidify our position in the market. Third, doubling down on what makes Italy unique: strong branded content, culturally relevant mechanics, and football-focused experiences. The success of games like Maradona El Diez— which performed well for a long time across major operators—demonstrates the potential of this strategy. Our plan is simple: keep listening to Italian players and operators, keep investing in local insights and partnerships, and keep delivering high-performing games and franchises that feel tailor-made for this market— not just adjusted for it. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-21

ArenaPlus Joins Sportradar Integrity Exchange to Bolster the Fight Against Match-Fixing

(AsiaGameHub) -   Philippines-based gaming operator DigiPlus Interactive Corp has incorporated its sports betting platform ArenaPlus into the Sportradar Integrity Exchange (SIE), a global intelligence-sharing network built to combat match-fixing through real-time monitoring of suspicious betting activity. This integration will enable ArenaPlus to send alerts and share data regarding dubious wagering activity, helping ArenaPlus build a safer and more transparent betting environment. Here at DigiPlus, we hold the view this partnership will upgrade our already strong integrity tools by allowing for faster detection and response to potential incidents of manipulation. ArenaPlus head Erick Su said: Joining the SIE network is a strategic move to further elevate the ArenaPlus platform. By exchanging critical data with an established industry firm, we are ensuring a safer environment for our users and playing an integral role in protecting the integrity of the sports we support. Andreas Krannich, Executive Vice President of Integrity Services at Sportradar, added: The SIE complements our wide range of integrity services, including the Universal Fraud Detection System AI (UFDS AI) and education programs to help enhance sports integrity globally. Partnering with ArenaPlus, which shares our commitment to transparency and integrity, is an important step in strengthening the region’s betting ecosystem. Together, we aim to foster a safer and more secure environment for sport and its stakeholders. With this collaborative intelligence, Sportradar will be in a position to spot across-market wagering irregularities that individual operators may not have been capable of identifying. This intelligence will then be utilized by Sportradar‘s artificial intelligence–based fraud detection system and will support its integrity specialists in investigating ongoing incidents. By combining operator data and expert insight, the SIE aims to boost early identification and strengthen cooperation in preventing sports manipulation. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-21

Despite Mounting Regulatory Pressure, Google Blocked 270 Million Gambling Ads in 2025

(AsiaGameHub) -   As part of a broader crackdown on policy violations across its entire ad ecosystem, Google blocked over 270 million gambling-related advertisements in 2025. Despite these efforts, the tech giant and its parent company Alphabet continue to face growing scrutiny from regulators worldwide over the proliferation of illegal gambling content online. Per Google’s annual Ads Safety Report, the company removed a total of 8.3 billion ads last year — roughly one ad for every person on Earth. Gambling and gaming ranked ninth among the most-removed ad categories, with 270.7 million ads taken down, and placed third among restricted categories, totaling 123.9 million removed ads. Both the public and governments have rising concerns over the high visibility of gambling ads, which grant access to illegal gambling operators; for this reason, Google is strengthening its policies on this issue. Multiple complaints regarding online gambling advertising have been submitted against Google, with key affected markets including the UK, Brazil, the Netherlands, and Australia. This year, Google Ireland announced that stricter enforcement of advertising policies will go into effect in March 2026. Advertisers that have repeatedly violated Google’s policies and subsequently lost their Google Certifications face the risk of being permanently banned from accessing the Google platform. The released report, which incorporates the most recent complaints, noted that a total of 9.7 million gambling-related publishers violated Google’s advertising policies, ranking Google’s gambling publisher category fifth overall for violations. However, Google did not specify how many of these violations were committed by licensed versus unlicensed gambling operators, nor did it disclose whether these violations occurred in countries that restrict gambling activities. Many regulators have expressed concern over the lack of clarity around the volume of gambling-related violations that occur through Google and other social media platforms. To date, regulators have called on Google to take greater accountability for its violations and for illegal gambling promotions on major platforms (for example, Meta and X). Google says it has significantly improved its ability to detect violations since launching the Gemini AI system, but regulators across different jurisdictions continue to demand greater transparency and stricter enforcement as the online gambling industry grows and evolves. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-21

EvenBet Gaming to support an exclusive industry poker tournament at SBC Summit Malta

(AsiaGameHub) -   EvenBet Gaming, a leading developer of online poker software and solutions, is gearing up to host a private poker tournament in collaboration with SBC at this year’s Malta Summit, reimagining a classic casino experience as an exclusive networking opportunity. Scheduled for April 30, the final day of the conference, the No Limit Hold’em tournament will bring together delegates for a premium, fast-paced poker experience led by professionals at Casino Malta, InterContinental Hotel. Exclusive to SBC Summit attendees, the tournament is designed to create a unique space for meaningful networking, where industry professionals can connect, collaborate, and build relationships in a relaxed and engaging environment. With prizes including an iPad Air, Apple Watch 11, and AirPods Pro 3, the event will not only deliver high-quality entertainment but also underscore EvenBet’s ongoing commitment to supporting and elevating the broader poker ecosystem by uniting industry leaders. Dmitry Starostenkov, CEO of EvenBet Gaming, stated: This tournament is sure to be one of the highlights of SBC Summit Malta, combining the thrill of competition with the social and strategic elements that make poker such a powerful connector. Held at Casino Malta, the event is reserved exclusively for conference attendees, and we look forward to welcoming them to the table to form new connections while enjoying one of the industry’s most iconic card games. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-21