Sportradar extends partnership with Hard Rock Bet to boost live betting experience

(AsiaGameHub) -   Sportradar has deepened its alliance with Hard Rock Bet by introducing 3D shot tracking, micro-markets such as hole winner and hole score, and real-time UFC strike data for U.S. bettors. This expanded agreement outfits the current platform with official PGA Tour and UFC rights, along with additional in-play wagering opportunities. Users of Hard Rock Bet can now access innovative in-play features during PGA tournaments. Derived from Sportradar’s ownership of IMG Space, these rights encompass play-by-play live leaderboards, 3D tracking for every shot on every hole, and automated insights throughout the round. These tools are intended to assist with real-time decision-making during matches. Hard Rock Bet is set to introduce expanded in-play betting choices for UFC events, extending beyond primary markets to include striking statistics and takedowns. A live fight tracker featuring real-time statistics, official graphics, and fighter images significantly enhances the user experience, making it both data-intensive and entertaining. The robust alliance between Sportradar and Hard Rock Bet provides up-to-date tools and novel wagering selections. Through live match trackers, API integrations, and extensive audio-visual content, the partnership covers more than 700,000 events annually across key global sports. Eduard Blonk, Chief Commercial Officer at Sportradar, said:  We are delivering the entirety of our official data, odds, and AV portfolio to Hard Rock Bet’s clientele. By incorporating our recently acquired PGA Tour and UFC content, we can assist the operator in unlocking more dynamic in-play betting possibilities and intensifying fan engagement. We anticipate continuing our joint efforts to improve the live sports experience for Hard Rock Bet’s customers throughout North America. Mike Primeaux, Executive Managing Director and COO at Hard Rock Digital, added:  Through the continued integration of Sportradar’s content, we are offering players additional avenues to engage with the action on our highly-rated app. This collaboration reinforces Hard Rock Bet’s unique experience and aligns with our objective of providing a straightforward, personalized journey that keeps fans linked to the moments that matter most to them. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-30

Why affiliates must prioritize push over pull in the age of social media

(AsiaGameHub) -   A new workout plan, a recent book suggestion, or even an unknown album—billions of users turn to social media daily to pose the everyday questions that used to be only for search engines. Because of this, affiliates across all industries—gambling included—are having to adopt new ways to connect with audiences. As digital interaction evolves, we’re in ‘a moment when someone scrolling Instagram [will see] a follower say, “I found this new online casino” or “I found this promo,”’ noted Keith Geary, VP of Global Operations at Game Lounge, during a panel at the recent SBC Affiliate Digital Day. He added: “So it’s a push to you, not a pull. Understanding how many users come from Instagram scrolling is key—it’s a total change in how users are gained.” He shared that the company’s internal research showed a more than 50% year-over-year rise in casino-focused streamers and a over 100% jump in influencers open to promoting gambling products. While this shows strong demand for gambling content on social media, panelists cautioned marketers against a one-size-fits-all strategy and stressed that campaigns should be tailored to the specific influencer. “There’s long been a mindset that if a creator has a big audience, you can post a free bet offer and people will convert,” said James Prosser, Growth Director at Checkd. “It has to be something the creator is part of that excites them—something that piques their interest and their audience’s too. That’s the line between a regular ad and a creator-driven engagement piece that also converts. The results are way different when you do it right versus using something generic.” But working with creators requires care, as global regulators keep tightening restrictions on these tactics and enforcing strict marketing oversight. Because of this, operators and affiliates must give creators clear brand guidelines and a detailed list of regulatory do’s and don’ts. In addition to the right content shared the right way, Geary stressed that brands need to choose creators whose audiences might be interested in gambling. He explained: “I’ve seen campaigns where influencers or streamers were excited to work with us at first, but soon their followers pushed back hard—they hated gambling. They lost followers really fast.  “So make sure the creators you work with have an audience that shares this interest. It can go south fast and backfire completely if you don’t.” While platforms like X and Instagram are best for user acquisition, Telegram and WhatsApp were highlighted for their ability to send direct messages to players—especially in regions like Latin America. Prosser said: “X and Facebook have more curated algorithms—they don’t want to show much of the affiliate content we want users to see. But in a Telegram group, every user gets a notification for everything you send.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-27

What’s on the Agenda for the AffPapa Conference Madrid 2026

(AsiaGameHub) -   Taking place from May 18-20 at the Novotel Madrid Center, the AffPapa Conference Madrid 2026 calls upon industry experts to gather in Spain's capital for two days filled with dialogue, industry insights, and extensive networking driven by affiliates. The schedule features a robust lineup of panel discussions, networking chances, and various side events, all curated to unite affiliates, operators, and B2B suppliers. Discover what awaits you at the AffPapa Conference Madrid 2026. May 18: Pre-conference events To enhance the experience beyond the main exhibition area, the AffPapa Conference Madrid kicks off with a full day of side activities aimed at gathering attendees prior to the start of the hectic conference schedule. These activities include: Running Club sponsored by Hybrid Interaction Padel tournament sponsored by Bazoom Guided tour of the Santiago Bernabéu and Real Madrid Museum sponsored by JoinAff The evening prior to the conference will wind down with an Opening Networking Event, offering beverages and a casual atmosphere for networking before the main proceedings commence. May 19-20: Discussions, workshops, and further networking opportunities Across the two days, the AffPapa Conference Madrid schedule provides a variety of interactive engagements focused on sharing insights and networking, such as: Panel discussions addressing current trends in affiliate marketing and iGaming. An AI Workshop hosted by createIT. Speed-dating sessions featuring one-minute rotations to link affiliates with operators. Networking drinks following the conclusion of each conference day. To ensure the highest practical value for participants, the panels concentrate on the most pertinent subjects in iGaming currently, spanning business strategy, collaborations between operators and affiliates, regulatory issues, market movements, blockchain, cryptocurrency, NFTs, the Spanish iGaming sector, and additional topics. Additionally, the schedule includes a practical AI workshop centered on automation and operational efficiency, tailored for iGaming specialists seeking tangible methods to utilize AI and automation to achieve genuine operational outcomes. This year, exhibitors at the AffPapa Conference Madrid will also have the choice to display their brands via fully customizable stands or opt for a standard booth created by AffPapa. AffPapa iGaming Awards The final day of the conference will culminate in the AffPapa iGaming Awards 2026, which will highlight its unique theme “The Test of Time” and four newly launched exclusive categories. To celebrate the conclusion of the largest edition of the AffPapa Conference thus far, anticipated to draw more than 1,500 participants, the flagship event will finish with an official closing party, headlined by international EDM DJ and producer Kryoman. The schedule is regularly updated on the official AffPapa Conference Madrid website, where visitors can view the complete program, secure their place, and investigate sponsorship possibilities. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-27

Wazdan Enters Austrian Market Through win2day Partnership

(AsiaGameHub) -   Wazdan has expanded its footprint in Europe through a new partnership with win2day. Per the terms of the agreement, Wazdan will integrate its full collection of game titles into the platform of win2day – Austria’s only online casino operator. Among the first titles set to launch for players in Austria are 9 Coins, Hot Slot: 777 Cash Out and Might Wild: Panther. Georg Wawer, Managing Director of win2day, shared: “As Austria’s only licensed online gaming operator, win2day is dedicated to providing players with a carefully curated selection of high-quality, fully compliant games. “With Wazdan, we have partnered with an experienced developer recognized for its innovative game mechanics and solid technical expertise. This collaboration will let us combine immersive, engaging gameplay with the highest standards of safety and responsible gaming, further boosting the variety and quality of entertainment offered on win2day.” As confirmed by Wazdan, one additional new title will be added to win2day’s platform every month. The game developer already holds a strong established presence across Europe, and is licensed to operate in major regulated markets including the UK, Sweden and Greece. By securing a foothold in Austria, Wazdan has expanded into one of the last remaining European markets that operates under a single-operator framework. Andrzej Hyla, Chief Commercial Officer at Wazdan, commented: “Entering the Austrian market alongside win2day is a major milestone for Wazdan and a meaningful step forward in our ongoing European expansion. Partnering with a trusted, long-standing operator lets us deliver the premium user experience we are known for to an entirely new audience. “We go above and beyond to support our partners, and we are confident our innovative mechanics and engaging features will deliver a memorable experience for players in Austria.” Why simplicity still comes out on top for Wazdan Earlier this month, Hyla spoke with iGaming Expert to discuss why, despite the ongoing demand for new content, classic slot formats continue to gain traction in regulated markets. “This is not a rejection of innovation. It is an acknowledgement that clarity and familiarity remain among the most powerful drivers of long-term player engagement. Especially in regulated markets, the highest-performing games are often those that players understand from their very first spin,” Hyla explained. “Players naturally lean toward games that are easy to pick up, predictable in structure, and well-suited for longer play sessions. When game mechanics become overly layered, session lengths shrink rather than grow. Complexity does not deepen engagement; it more often than not disrupts it.” The core challenge for developers, he added, is to find ways to design new elements that add extra value to time-tested player favourites. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-27

Is a conflict over OHID levy funding about to erupt?

(AsiaGameHub) -   As the destiny of the funds from the UK’s new Statutory Gambling Levy is finalized, disagreements over the new funding structure and its results are bound to grow more intense.  Charities must now submit formal requests for funds from the Levy, yet many are dissatisfied with how the government’s Office for Health Improvement and Disparities (OHID) has managed its key role in the process and its seeming stance on gambling operators.  “Treatment providers must be able to collaborate with the industry fairly, without bias,” stressed Jordan Lea, founder of DealMeOut, at the recent Illegal Gambling Prevention Summit in Manchester. He also cautioned that the push for funding could overshadow the real goal: aiding individuals in need of gambling prevention, education, and treatment services. The possible absence of industry collaboration is a major worry, especially as the growing black market threat in the UK makes stronger player protection and support more critical than ever.  Yet doubts persist about whether an effective harm reduction strategy can exist without meaningful industry input, particularly since some groups are pushing to move safeguards in that direction.  Independence or ideological purity?  Duncan Garvie, founder of BetBlocker, recently shared on LinkedIn that he’s been questioned by The Guardian regarding OHID’s decision to fund BetBlocker. While scrutiny is healthy, the questions seemed to criticize any industry involvement in developing the best player protection approaches.  Garvie said Rob Davies from The Guardian queried if OHID’s conflict of interest policy was at risk because two of BetBlocker’s trustees—Garvie and John Wright—have gambling industry backgrounds.  He replied, “Independence from industry influence was a key OHID requirement, and we fully addressed it in our application.” Garvie then highlighted Wright’s essential role in developing BetBlocker: as an experienced web/app developer, Wright provided “crucial insight to tackle many of the technical challenges in building the vital service BetBlocker offers”. He also shared, “As part of the OHID application, John agreed to leave the charity’s Board of Trustees to demonstrate our impartiality to OHID. This is a loss of a key asset, but necessary to maintain public trust in our service. “Regarding my role at Blexr, I’ve worked as an Alternative Dispute Resolution (ADR) Official. This role needs formal approval from the UK Gambling Commission and Malta Competition and Consumer Affairs Authority—processes that demand proven independence and impartiality. My role has built-in regulatory checks for industry influence that predate the UK’s harm prevention funding requirements.” Winners, perhaps. Losers, definitely  At the Illegal Gambling Prevention Summit, many called on OHID to boost collaboration, warning that a coherent harm reduction education program can’t exist without industry support and expertise. Garvie voiced his strong concern that OHID shows no signs of effectively engaging with the industry—a fear that, it’s worth noting, was shared by many at Tuesday’s Manchester conference.  Yet he was one of the few at the event to offer a more positive view of future funding for the safer gambling sector.  Stressing the need for caution and patience, Garvie noted the next two years are a transitional phase, with major disruption inevitable as the system undergoes such a complete overhaul. He commended OHID for softening its stance over the past 18 months and expressed hope this trend can continue from both sides. Ultimately, the hope is to reach a point where all stakeholders join the conversation, united in improving player protection.  Also at the summit, Graham England, CEO of Ara Recovery For All, highlighted the urgent need for OHID to further soften its industry stance—something he feels hasn’t happened enough yet. He warned this could lead to long-standing, effective organizations shutting down in the coming weeks.  Garvie shared his view that as the process enters a new era, “there were always going to be winners and losers”. Amid widespread warnings about funding gaps during the transition, the government launched a Gambling Levy Transition Fund (GLTF) to support charities that didn’t get Statutory Levy funds. But many have already withdrawn from the process. Lea even said he’s been “a huge opponent of the levy” since the start.  Lea disclosed that Deal Me Out chose not to apply for new levy funding through OHID. He sharply criticized the process, expressing concern about the rapid shift from a small, powerful group to a far more aggressive and militant public health narrative.  He mourned that his early fears about the process are now reality, leading to significant job losses and the closure of many vital charities. This includes GambleAware’s exit—something Lea said was a top priority for many campaigners at the start, along with a push to remove anyone with industry funding ties.  Despite many efforts, the OHID funding dispute will likely grow more intense in the coming weeks. While unity is currently a distant goal, breaking down silos and fostering collaboration is key to effective player safety—especially as threats are more severe than ever. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-27

New Zealand’s Online Casino Gambling Bill Enters Final Parliamentary Stage

(AsiaGameHub) -   New Zealand’s Online Casino Gambling Bill is approaching the final phase of parliamentary review following its successful passage through the Committee of the Whole House. Lawmakers deliberated on proposed adjustments to the bill, resulting in a single modification concerning the management of community returns funding. The legislation has now advanced to its third reading, during which the House will determine whether to approve the bill in its final version for Royal Assent. A specific date for the third reading has not been determined, as it remains dependent on the parliamentary calendar. Should the bill be approved at this stage, it will proceed to Royal Assent and subsequently be enacted into law. In a communication to stakeholders, Trina Lowry, Programme Director for Online Gambling Implementation at the Department of Internal Affairs, noted that efforts are ongoing to prepare for the bill's rollout, including the creation of regulatory frameworks, guidance materials, and future outreach strategies. Lowry previously indicated earlier this month that the final regulations are anticipated to be released in early June 2026. Under the three-phase licensing framework, a maximum of 15 online casino licences will be auctioned in New Zealand, with the market set to open on 1 December of this year. By 1 June 2027, only licensed operators will be permitted to provide online casino services within the country. Entain Australia & New Zealand and SkyCity Entertainment Group have both signaled their intent to participate in the regulated market. Stella David, CEO of Entain, confirmed during the firm’s 2025 full-year earnings report that the company intends to pursue three licences for the New Zealand market. SkyCity CEO Jason Walbridge commented: “Gaming is advancing in compelling ways, merging the best elements of physical and digital play. “While we intend to be at the forefront of this transition, our primary focus is the protection of our customers and communities. Any entry into a regulated online space would be founded on robust consumer protections and SkyCity’s steadfast dedication to responsible gambling, ensuring the experience remains safe and enjoyable for all.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-27

UK Government Creates Temporary Fund to Address Gambling Funding Shortfall

(AsiaGameHub) -   The UK Government has launched the Gambling Levy Transition Fund (GLTF) to support charitable organizations that failed to secure funding through the new Statutory Levy. According to the Department for Culture, Media and Sport, the initiative aims to maintain gambling harm prevention and treatment services across England as the sector undergoes a "generational change" during the move to a mandatory operator levy. The DCMS noted that "tight time frames for commissioning processes and decisions created the risk of a funding gap." "This may have put vulnerable service users or beneficiary groups of organisations previously funded under the voluntary system at risk," the DCMS stated. "Recognising this, the GLTF has been rapidly established by DCMS to provide immediate, targeted, time-limited financial support to ensure no such gap exists." While the government hasn't officially confirmed which groups were successful, some charities have reportedly received notifications regarding their share of the £120 million generated during the levy's inaugural year. Organizations that were not selected have until April 30 to seek up to three months of financial assistance from the GLTF. DCMS eligibility criteria for the GLTF require applicants to demonstrate they utilized funding from the GambleAware-led voluntary system between April 1, 2024, and March 31, 2026, and that they applied for the new gambling levy. GLTF grants will cover the period from April 1 to June 30 and are restricted to staffing and service delivery expenses. Funding is limited to a pro rata amount of no more than three months of previous voluntary system support. For instance, a charity previously receiving £120,000 annually could qualify for a maximum of £30,000. The DCMS confirmed that all eligible organizations will have access to this funding. While the fund offers temporary relief to struggling charities, its short duration suggests it is a "stay of execution" rather than a permanent fix, leaving long-term concerns about problem gambling treatment unresolved. With GambleAware set to close on March 31, several groups have cautioned the government that transitioning to an NHS-led funding structure could compromise the quality of user care. Following a review of 14 National Gambling Support Network charities, the Care Quality Commission stated: “We would urge commissioners to review the findings of this report to make sure services continue to provide care in a similar way so that people experiencing gambling harms still receive the care and support they need, and that there is ongoing oversight and assessment of the quality of services.” There is a hope that this interim funding might stabilize the safer gambling sector, though many experts warn that the sudden transition to the new model could negatively impact player safety. Speaking at the Illegal Gambling Prevention Summit in Manchester, gambling harms consultant Mark Potter noted that while no one wants to see an increase in harm, that is the current "reality of the trajectory." Charities in the sector are now waiting for final word on their financial status before attempting to navigate the uncertainty and secure long-term operational viability. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-27

BoscaSports, an Irish technology innovator, acquires 2DB, a leading video streaming and data solutions company.

(AsiaGameHub) -   BoscaSports, the Irish technology firm revolutionizing live betting information for racecourses and betting operators globally, has finalized its acquisition of UK-based 2DB, an integrated video streaming and data solutions business specializing in digital display technology. This transaction positions the combined entity as a leading provider of LBO display technology, video streaming, and data-driven distribution services in the market. The acquisition received support through a loan facility from Allied Irish Bank (AIB), signifying strong confidence in BoscaSports’ performance, strategy, and long-term potential. Eugene Mitchell, CEO of BoscaSports, said: This acquisition is truly transformative for BoscaSports. Merging our strengths with 2DB’s integrated video streaming and data solutions greatly improves our technological foundation, broadens our distribution footprint, and boosts the value we can provide to racecourses, operators, and bettors globally. We are proud to represent an Irish tech success story and appreciate the backing from AIB and Racecourse Media Group (RMG) as we move into this next stage of expansion. RMG, a minority investor in BoscaSports since its inception, has increased its investment to facilitate the deal and ensure the company has ample resources for future innovation. Nick Mills, CEO of Racecourse Media Group, said: BoscaSports has been a dependable partner from the very start, and we are pleased to endorse this acquisition. Ensuring the durability of our investment and enabling BoscaSports to offer long-term, leading-edge solutions is vital for the entire racing industry and enhances shareholder value for our racecourses. 2DB is a UK-based software expert, delivering integrated video streaming and real-time data solutions that drive digital display systems throughout the gaming industry. The company is highly regarded by major international brands for its dependability, technical proficiency, and extensive experience. Steve Boffo, Managing Director of 2DB Ltd, said: We are thrilled to announce that 2DB has been acquired by BoscaSports. This represents an ideal cultural and strategic alignment, and we are prepared to move forward swiftly for the benefit of our team and our customers. The incorporation of 2DB will result in a doubling of BoscaSports’ team, allowing the company to speed up product development, broaden its international presence, and further improve video, data, and display solutions across on-course, retail, and online betting platforms. Pat Horgan, Head of Business Banking, Capital Markets, AIB, said: At AIB, we take pride in backing Ireland’s homegrown technology companies as they expand globally. Their innovation stimulates economic growth, generates high-value employment, and solidifies Ireland’s standing as a prominent global technology hub. Bosca Technologies perfectly illustrates this ambition, demonstrating how pioneering innovation, robust strategic alliances, and a global outlook can lead to success on the international stage. BoscaSports presently supplies live betting data to retail displays at all 86 racecourses throughout the UK and Ireland, and the Group will now extend its operations to 12 countries, including Italy, Sri Lanka, Cyprus, Malta, Morocco, and the UAE. The consolidated client roster in the UK and Ireland now encompasses leading operators like Flutter’s brands, such as Paddy Power, alongside Entain, Britbet, William Hill, Boyle Sports, UK Tote, Tote Ireland, and the independent sector. Furthermore, the company has secured several notable new contracts over the past year, involving Abu Dhabi Turf Club/Momentum, MST (Italy), SOREC in Morocco, Ascot Racecourse, and BetMakers/Greyhound Racing Ireland. BoscaSports’ revenue saw an approximate 40% increase in the last 12 months, highlighting the robustness of its technology and its lucrative, expandable business model. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-27

Marlin Media: Why marvn is wagering on vertical AI as a future necessity for iGaming

(AsiaGameHub) -   Ionut Constantinescu, CEO of Marlin Media. As conversational AI gains traction over traditional search methods, Marlin Media’s marvn.ai emerges as the iGaming sector’s inaugural purpose-built solution, according to CEO Ionut Constantinescu. For B2B stakeholders, the critical question is not if AI will transform iGaming, but rather how prepared operators are to adapt to evolving player behaviors. In an article for iGaming Expert, Ionut Constantinescu argues that delaying this adaptation is not an option. The subtle, ongoing transformation While the iGaming industry discusses the theoretical impacts of AI, player behavior is already shifting. ChatGPT saw over 5.19 billion visits in February 2026, and projections indicate that more than 1.1 billion individuals will utilize AI by 2031. Even a small percentage of these AI users engaging in iGaming-related searches is sufficient to begin altering how players discover online casinos. Individuals are already integrating AI into their daily routines for various tasks, making it inevitable that they will soon pose casino-related questions to AI. Currently, general-purpose AI tools are providing inaccurate answers to these queries. This issue presents a dual challenge. General-purpose AI tools often generate fabricated casino recommendations, lack up-to-date bonus information, and are unable to verify licensing or regulatory compliance. Concurrently, SEO-driven affiliate websites, which previously dominated discovery channels, are experiencing a decline in trust as players become more aware of commercially motivated rankings. For operators, this represents not a future concern, but a present vulnerability. The rationale behind a lead-generation company developing an AI answer engine Marlin Media's decision to launch marvn.ai in November 2025 was not a mere adoption of a trending technology. It was a strategic response informed by years of direct experience regarding effective and ineffective methods in casino discovery. We have operated as a [traditional] affiliate. Our deep understanding of what operators and players require stems from years of cultivating extensive domain expertise through our publishing brands. This foundation provides us with an advantage that general-purpose AI companies lack: direct access to operator data, bonus structures, licensing details, and, crucially, an insight into what players genuinely need to make informed decisions. The outcome is an AI chat assistant that queries a proprietary database containing thousands of data points per brand across hundreds of casinos and slot games, with daily verification by in-house specialists. Unlike systems that rely on scraped or outdated information, marvn’s knowledge base is meticulously curated, structured for conversational retrieval, and updated in real time to reflect changes in regulations, bonus terms, and market conditions. Since its inception, marvn has undergone rapid iteration. The product’s database and functional capabilities are continuously expanding. New information is incorporated daily, and product enhancements are deployed every few weeks. As of January this year, the tool’s performance has improved by 60%, and our Discover feed now serves as an initial point for new searches. The significance of ‘Being On’ marvn While marvn assists players in discovering casinos, bonuses, and games that align with their specific preferences, its underlying database also empowers operators to validate and ensure the accuracy of their own information, thereby supporting both the platform’s long-term reliability and operators’ visibility. The transition from general to vertical AI extends beyond how players find casinos; it fundamentally impacts how businesses communicate information about themselves to potential customers. For operators considering engagement with marvn, the proposition is less about advertising expenditure and more about strategic infrastructure positioning. To be ‘on’ marvn means a brand is integrated into the verified database that powers the answer engine. When players pose industry-specific questions, such as ‘which casinos accept Skrill?’ or ‘show me high-RTP slots with free spins,’ operators within the system are surfaced based on relevance, not through SEO manipulation or paid placements. However, the more profound value lies in influencing how the product represents brands. Early collaborators have the opportunity to ensure their licensing, payment options, unique product offerings, bonus terms, and other critical details are accurately portrayed as the platform scales. This is not about purchasing an advertisement; it is about positioning your brand in the manner that casino players will utilize for searches in the future. The broader shift: from rankings to validated data Trust in iGaming discovery is moving away from commercially driven rankings towards verified, impartial data sources. Traditional affiliate ecosystems are losing credibility as players recognize the underlying business model of ‘top 10’ lists across various industries. General-purpose AI is partially addressing this gap, with varying degrees of success. While its capabilities will continue to advance, it will not possess the depth of data required for an industry as specialized as iGaming. Vertical AI resolves this by embedding domain expertise and verified data directly into the system. marvn does more than just comprehend language. It possesses contextual intelligence that is achievable only through specialization, rather than by training a general model on vast amounts of information and hoping it accurately addresses the nuances of iGaming. General-purpose AI offers breadth. Vertical AI provides depth. And in complex sectors like iGaming, depth is the decisive factor. The trend towards AI-driven discovery is no longer hypothetical. Players are already altering their search behaviors, and platforms like marvn are beginning to structure how iGaming data is organized and how answers are delivered. In this evolving landscape, visibility is no longer solely about presence; it is about accurate representation within the data that drives the answers. As conversational discovery expands, operators who engage early will not only appear but will also help shape how their brand is perceived within platforms like marvn, where this new discovery model is actively taking form. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-27

AffPapa Introduces Four New Exclusive Categories for AffPapa iGaming Awards 2026

(AsiaGameHub) -   AffPapa is rolling out four exclusive new categories for the AffPapa iGaming Awards 2026, redirecting part of the spotlight from companies to the individuals driving the industry’s progress. While the awards have historically focused on honoring brands in the iGaming sector, this year’s edition expands that scope to also highlight personal accomplishments and leadership contributions. The newly added categories for the AffPapa iGaming Awards 2026 are as follows: Woman Leader of the Year CEO of the Year Affiliate Manager of the Year Best Employer of the Year Designed to be more selective and targeted, these categories place a greater emphasis on individual contributors and workplace culture, rather than overall company performance. Levon Nikoghosyan, CEO at AffPapa, stated: Behind every high-performing company, there are always teams carrying out core work and keeping operations running smoothly. We wanted to shine more light on that side of the industry this year, as these are the people who also shape its future trajectory. The decision to launch these new categories aligns with the event’s newly adopted theme, “The Test of Time”, which centers on consistency, resilience, and long-term impact, recognizing those who have remained relevant while supporting the industry’s growth. Registration for the AffPapa iGaming Awards 2026 is still open, with affiliates, operators, and B2B providers invited to submit their brands for nomination, including for the new categories. Winners will be announced at the awards ceremony on the final day of the AffPapa Conference Madrid, held from May 18–20. Companies and industry professionals can sign up for the AffPapa iGaming Awards 2026 through the official event website. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-27

Cambodia advances with a strict telecom fraud law featuring life imprisonment

(AsiaGameHub) -   Cambodia is nearing the enactment of a specialized telecom fraud law—the first of its kind in the region—which could impose life imprisonment as a penalty. According to Koet Rith, Deputy Prime Minister and Minister of Justice, the Anti-Telecom Fraud Law has been approved by the cabinet and is now under review by the National Assembly’s legislative and judicial committee. Government officials state the law was drafted in response to the growing number of scams and fraudulent activities in the telecommunications sector and aims to prevent criminals from regrouping following recent crackdowns. Under the draft legislation, operators or managers of scam centers may face lengthy prison terms. Those who establish or run such facilities could be sentenced to 5 to 10 years in prison. However, if the operation involves unlawful detention, extortion, or homicide, the sentence could range from 30 years to life imprisonment. The bill will set penalties for those who recruit or train individuals for fraudulent operations and hold landlords and property owners responsible for leasing premises to such operations. The legislation will define offenses for five categories of individuals. This initiative follows multiple public remarks by Prime Minister Hun Manet, who emphasized that the government is undertaking a genuine and ongoing effort to address telecom fraud, not merely a superficial one. The Prime Minister has noted that this issue is not only a domestic problem but has also damaged Cambodia’s international reputation, meaning the reform carries political weight. The pace at which the bill is processed by relevant committee(s) to reach the National Assembly will shape the immediate next steps. The severity of life sentences and heavy fines for those involved in serious fraud cases underscores the government’s heightened efforts to shut down Cambodia’s top fraud hub and target its backers. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-27

Over 3000 Annual Gambling Licenses in South Africa Raise Concerns Among Lawmakers

(AsiaGameHub) -   South Africa’s gambling sector has been drawing significant attention recently due to the high volume of annual license issuances, according to new parliamentary statistics. A parliamentary response from Rise Mzansi MP Makashule Gana confirmed that 3,135 licenses were issued for the 2024/2025 financial year—marginally down from 3,174 in the prior year and slightly below 3,186 in 2022/2023. The approval of such a large number of licenses has raised questions about whether the government can adequately monitor the gambling industry’s growth. Most licenses were granted to limited payout machines and bookmakers, which account for the majority of the sector’s growth. Police have stated that oversight in the gambling sector is insufficient. Questions have been raised about whether provincial boards have the appropriate resources to consistently enforce regulations related to consumer protection, responsible gambling, and financial reporting. There is growing concern that oversight from provincial boards is inconsistent across provinces, with some boards having significant resources and others having very few. Police reported a total of 32,938 illegal gambling cases over the last five financial years, with approximately 100% originating from land-based gambling establishments. During the same period, 36 online gambling cases were reported, resulting in 39 arrests and 22 convictions. Due to these issues, many legislators are calling for increased coordination between national and provincial authorities. Several proposals have been made to improve This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-27

EveryMatrix enhances its aggregation platform through partnership with Eeze

(AsiaGameHub) -   EveryMatrix has successfully enhanced its aggregation platform through a partnership with Eeze, enabling its global partners to access Eeze’s live dealer and RNG content portfolio. The two most significant new additions to EveryMatrix’s platform are the recently introduced Fusion Roulette and Eeze’s inaugural slot games. Bjorn Sjoberg, Chief Commercial Officer at EveryMatrix, said: We are delighted to incorporate Eeze’s complete product suite into our aggregation offering. With top-tier live products and an exciting lineup of RNG games in development, we are confident our clients will appreciate the distinctiveness these titles bring to the market. Mikko Hoglund, Partnership Manager at Eeze, added: Collaborating with EveryMatrix is a pivotal moment for us as we aim to introduce our games to a broader player network than ever. We have several exciting product launches planned for the coming months and are confident these games, along with our existing portfolio, will be well-received by EveryMatrix’s client base. Similarly, EveryMatrix has been expanding its footprint in the US market. Last month, it partnered with Ocean Casino Resort in New Jersey, making a vast selection of over 45,000 titles from more than 360 suppliers accessible to players on Ocean Resort’s online platform, betOcean, via EveryMatrix’s casino platform. This marked EveryMatrix’s fifth partnership in North America and third in the United States. The company currently holds licenses in Connecticut, Michigan, New Jersey, Pennsylvania, and West Virginia, as well as in Ontario, Canada. Its associates include bet365, BetPark Delaware North, and Pinnacle. Mark Burroughes, Chief Commercial Officer of Casino at EveryMatrix, said at the time: Collaborating with betOcean is a critical step in our growth strategy. Achieving a full aggregation integration in under four months, including regulatory approval, demonstrates our extensive expertise in delivering compliant content in the US. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-27

17,000 individuals have joined a class action lawsuit against Norsk Tipping over lottery errors

(AsiaGameHub) -   More than 17,000 individuals have signed onto a class action suit targeting Norsk Tipping, marking the biggest class action case ever recorded in Norway. Legal firm SANDS launched the action following confirmation that glitches in the Lotto and Eurojackpot draw systems had impacted participants' winning probabilities. The cutoff date for joining the legal action was February 16, 2026. Norway's gambling regulator reports that these malfunctions impacted numerous drawings carried out across several years. Lars Tormodsgard, a partner at SANDS, maintains that the issues caused players to face poorer chances than what was promoted, representing a critical defect in how these games functioned. Plaintiffs are demanding reimbursement for all wagers placed before the issue was discovered. Bets made during the affected timeframe stretching from 2015/2016 through 2025 span from minimal to substantial amounts. While the overall case value remains undetermined, the sheer number of participants suggests it could reach significant proportions. While Norsk Tipping has conceded that technical problems occurred, it rejects any legal responsibility. The company argues that the glitches only impacted supplementary draws and does not justify returning all stakes for every drawing. The operator has announced its intention to contest the claims in court. The lottery operator is also facing separate legal proceedings, alongside various regulatory penalties imposed in recent years that have accumulated to NOK 119 million (about $14 million) for assorted technical and operational breakdowns. This includes a NOK 46 million penalty specifically for drawing mistakes. Officials indicate this particular bug may have persisted for up to a decade, potentially giving organized betting groups a major advantage over solo players. Court proceedings are set to commence on August 25-26, 2016. The verdict will carry substantial financial consequences for Norsk Tipping and could establish a significant benchmark for addressing gambling industry mistakes within regulated markets. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-27

Playtech Sees 10% Revenue Drop in Fiscal 2025

(AsiaGameHub) -   Playtech’s FY2025 results indicate that managing the restructuring and the sale of Snaitech proved challenging, leading to decreases in both revenue and earnings. Compared to FY2024, Total Group Revenue for FY2025 fell by $763.6 million (10%). Adjusted EBITDA decreased by $197 million (9%), which was slightly above initial forecasts thanks to better-than-anticipated operational performance in the US. Playtech also saw a decline in profitable operations, with post-tax profit from continuing operations dropping 28% to $44.2 million. The company reported a net loss attributable to operations of €169.5 million for the full year. However, total profit for the year reached €120.7 million when discontinued operations were included. The notable year-over-year difference in total profit stemmed from the absence of one-off gains that had been recorded in the previous fiscal year. Revenue from Playtech’s core B2B division fell by 9% to €688.3 million, and EBITDA fell by 36% to €141.4 million. These decreases were mainly driven by modifications to the Caliente agreement, which shifted earnings from revenue to investment income. If these changes are excluded, B2B revenue from regulated markets actually increased by 6%, accounting for more than 80% of total B2B revenue. After finalizing the €2.3 billion sale of Snaitech, Playtech’s financial standing has strengthened considerably, moving from a net debt position to a net cash position of €28.5 million. Alongside bolstering its finances, the company returned approximately €1.8 billion to shareholders via special dividends and share buybacks. The Snaitech deal has also realigned Playtech’s strategy to focus more on B2B and lower its overall exposure. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-27

Bede Gaming Secures Supplier License for Alberta iGaming Launch

(AsiaGameHub) -   Bede Gaming has been granted provisional approval by the Alberta Gaming, Liquor and Cannabis (AGLC) board for a one-year supplier license. This authorization positions the company as a key participant in Alberta’s forthcoming fully regulated online gambling market, slated for launch later this year. This license, designated for iGaming Goods or Services Suppliers, permits Bede Gaming, a subsidiary of the German Merkur Group, to provide its platform and services to operators preparing for the launch of Alberta’s iGaming market. By securing its status as one of the earliest licensed suppliers in the province, Bede Gaming is poised to capitalize on the initial business opportunities presented by Alberta’s market opening. The company's technology stack, which is SOC 2 certified, includes its proprietary software alongside over 150 third-party integrations. Bede Gaming aims to facilitate market entry for its partners and support their long-term growth. Although the province is scheduled to begin registering operators in January 2026, some industry analysts anticipate that the market's growth trajectory could mirror that of Ontario's iGaming sector. Furthermore, Alberta is increasingly recognized as a significant entry point for international operators into the North American market. Colin Cole-Johnson, Chief Executive Officer at Bede Gaming, stated: Bede is pleased to have received conditional regulatory approval to operate in Alberta, which places us in an excellent position to assist operators with their upcoming expansions within the province. We have a sustained commitment to the Canadian iGaming industry, and I am enthusiastic about the promising opportunities that lie ahead in this new market. As one of the first applicants to be formally recognized by the regulator, Bede offers a genuinely localized service to its partners, and the fact that they are SOC 2 certified will enable them to commence operations immediately upon readiness for launch. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-27

Chilean Report Finds 910 Public Officials Violated Casino Gambling Ban

(AsiaGameHub) -   A significant probe in Chile has identified 910 public employees who engaged in casino gambling despite a legal prohibition. This finding was detailed in the ‘Twentieth Consolidated Circularized Information Report’ released by the Office of the Comptroller General of the Republic (CGR). The breach was uncovered through a data comparison of public servant records from the Superintendency of Gambling Casinos. The audit focused on personnel responsible for managing or protecting state funds, revealing gambling activities that violate national statutes. According to the findings, these employees wagered more than 11.49 billion Chilean pesos between January 2024 and June 2025. Chilean legislation is very specific regarding these restrictions. Under Law 19.995, Article 10 (B): Individuals who, by virtue of their roles, manage or oversee public finances are strictly prohibited from participating in any form of casino gambling, whether directly or via intermediaries. The rationale for this ban is clearly stated: This restriction aims to protect public assets and ensure that those in positions of trust are not exposed to environments that might interfere with their professional obligations. The data indicates that a small minority was responsible for the bulk of the gambling. Specifically, 181 of the 910 identified officials accounted for 96.8% of the total wagers, totaling over 11.118 billion pesos. Furthermore, just 20 individuals were responsible for 5.392 billion pesos in bets. This group included a Chilean Air Force member who allegedly wagered 1.04 billion pesos. The scale of these transactions has sparked concerns regarding potential criminal conduct beyond administrative violations. The CGR remarked: The substantial volume of bets placed by the most active gamblers suggests that criminal offenses may have occurred. Consequently, the CGR has requested that the State Defense Council and the Public Prosecutor’s Office evaluate the necessity of launching criminal investigations. Additionally, 371 government agencies associated with the individuals involved have been notified. These include the Air Force, the national and investigative police, the Treasury, and various municipal governments. The CGR directed: These organizations are required to investigate the conduct of the implicated staff and implement appropriate disciplinary actions, which may include termination of employment. The names of the 910 officials have also been shared with the Superintendency of Gambling Casinos, allowing the regulator to pursue further oversight or legal action as required. This situation underscores the difficulties authorities face in enforcing gambling bans for public servants and could have major implications for government transparency and accountability in Chile. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-27

Malta to Develop Initial EU Rules for Prediction Markets

(AsiaGameHub) -   Building on its progressive stance towards online gambling and blockchain regulation, Malta is now initiating an exploration of the optimal ways to regulate prediction markets. Drawing on insights from regulatory analyses in other jurisdictions, the Maltese government is preparing an initiative to establish a framework for overseeing prediction markets. Prediction markets facilitate the trading of outcomes for real-world events, such as elections, economic indicators, and sporting events. This sector has expanded significantly in recent years, particularly in the United States. Platforms like Kalshi and Polymarket have seen remarkable growth, with industry trading volume projected to reach hundreds of millions of dollars between 2023 and 2025. The European Union currently lacks a unified regulatory framework for prediction markets. Member states have adopted varying approaches; some permit these markets, while others are still determining their regulatory classification—whether as a gambling service, a financial instrument, or a hybrid of both. Malta's move to develop a regulatory structure aligns with its broader objective of becoming a hub for emerging digital sectors like online gaming and blockchain. This initiative also aims to offer legal clarity for operators seeking to enter the European market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-27

Isle of Man Regulator Threatens Executive Fines for AML Violations

(AsiaGameHub) -   The Isle of Man Gambling Supervision Commission (GSC) has indicated it will now be evaluating the imposition of civil penalties on those who breach anti-money laundering regulations. Proposed draft regulations outlining how civil penalties may be applied have been put forward following amendments to section 22 of the Gambling (Anti‑Money Laundering and Countering the Financing of Terrorism) Act 2018, introduced by the Gambling Legislation (Amendment) Bill 2025. Currently, civil penalties can only be levied against operators, but the GSC appears to be exploring a change to this and is seeking input from industry stakeholders through a consultation process. The GSC stated: “The Gambling Legislation (Amendment) Bill 2025 broadens this authority so that a civil penalty may also be imposed on specific individuals (specifically ‘controllers’, ‘key persons’, and ‘senior managers’) when an AML/CFT violation by the operator is attributable to that individual’s consent, connivance, or negligence.” Frameworks within the draft regulations focus on three areas: the maximum civil penalty that could be imposed on individuals or operators; factors to be considered when determining the penalty amount; and the procedures that must be followed to impose the penalty, including notice and appeal requirements. Guidance details how the Isle of Man regulator will apply this extended authority, covering: assessing individual responsibility; examples of how consent, connivance, and negligence may occur; the calculation of penalties; and the decision‑making process. The consultation period began on 23 March and will run until 25 May 2026. The GSC will hold an online Q&A session to help stakeholders understand the draft regulations and facilitate further discussion. The regulator will publish details of this session in due course. Once the consultation process concludes, the GSC will release a summary document outlining the responses received and any changes made to the regulations and guidance. Maverick Games, SBOTOP, and SK IOM Limited have all been fined by the GSC for AML violations over the past year. Shelgeyr Limited (Maverick Games) was fined £200,000 in February, Celton Manx Limited (SBOTOP) was fined £3.94m in July last year, and SK IOM was fined £70,000 in June 2025. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-26

iGaming Brands Must Adapt as Sponsorship Strategies Evolve Beyond Traditional Football Deals

(AsiaGameHub) -   While a recent SBC Digital Day session was called ‘Adapting Marketing as Football Sponsorships Fade,’ the panel's conclusion was that sponsorship is not disappearing but instead transforming. Football sponsorships have been central to iGaming marketing plans, with the Premier League – called the “grandest stage of all” by Russell Yershon, CEO of Connectingbrands.com. Nevertheless, with front-of-shirt gambling sponsorships due to be prohibited from the coming season, operators must now reconsider how to connect with fans beyond conventional kit agreements. New sponsorship routes Yershon and fellow speaker Joaquin Gago, CEO of BetandDeal, both observed that the Premier League will remain an arena for brand visibility. As front-of-shirt space vanishes, sleeve and training-kit agreements are anticipated to become the next focal point for brand exposure. However, the panel concurred that the most promising prospects exist beyond the reliable sport of football. Panel moderator and iGaming Expert Editor Joe Streeter highlighted combat sports promoter MVP’s forthcoming MMA event on Netflix, which will feature stars like Ronda Rousey and Nate Diaz. The event, similar to many past live sports broadcasts on streaming platforms, is predicted to draw enormous global audiences. “It’s absolutely massive. It’s another route for these big global brands to think we know what the Netflix audience is, so let’s go and speak with the rights holder and see what we can do,” Yershon stated. This led to a broader conversation about sponsorships led by athletes. Yershon remembered collaborating with boxer David Haye for a gambling-related brand during his first bout against Tony Bellew, noting the “unbelievable coverage” it produced. With streaming services such as YouTube, Netflix, and Amazon increasingly offering live sports, the speakers also proposed that operators can connect with fans directly, circumventing the restrictions of club-based partnerships. Activation and localisation matter more than ever As the discussion progressed, Gago emphasised the growth of localised influencer campaigns, noting that “influencers are being used more in casino than sports because they are easier games to communicate and engage with the audience.” This approach has grown much more prevalent in recent years. Influencers, who might not have the same follower count as retired footballers, often show greater effectiveness because their communities are intensely concentrated on the specific markets a brand aims to enter. Both panellists agreed that localisation is now essential. Gago explained it is crucial to collaborate with, or employ, local individuals who genuinely comprehend the country and culture, and that any campaign must be tailored to the target market. This strategy does present challenges, however. Yershon insisted that meticulous selection of talent is vital, explaining that due diligence guarantees influencers not only portray the brand well but also connect with the correct audience. He finished by stating that regardless of the direction a brand chooses, activation is what separates mere visibility from a wasted budget. Pull quote – “You need to have a clear plan… otherwise you’re chasing your tail,” Yershon cautioned, stressing that investment without a strategy seldom yields measurable outcomes. Regulation at the centre of all decisions The panel agreed that regulatory structures are the most significant factor influencing sponsorship choices, and that knowing the marketing rules is as important as understanding the culture of a target country. Retired footballers, for instance, have historically been effective ambassadors for betting firms due to their recognition among older demographics. Yet, this is not always simple. The Advertising Standards Authority (ASA) illustrated this last year by upholding a complaint against a promoted post on X by Sky Bet. The post contained an embedded video clip from The Overlap podcast, and the ASA determined it was likely to have strong appeal to under-18s because of Gary Neville’s presence. Flutter challenged the decision, arguing that “black-market operators flood the internet and social media without any checks,” pointing out the disparity between regulated brands adhering to strict rules and unregulated operators facing no oversight. This debate connects to ongoing talks about a potential rule that could prohibit unregulated operators from sponsoring sports in England entirely, a change that would dramatically alter the sponsorship environment. Acknowledging this, the discussion shifted to how clubs manage these intricacies and where responsibility truly lies. Yershon mentioned Everton’s partnership with Stake, which had to cease its UK operations after its logo appeared as a watermark on a “widely viewed” social media video featuring an adult actress. “For Stake as a brand, you want to be on the grandest stage of all, which is Premier League front-of-shirt. Working with a team like Everton, you can benefit from that from the global awareness, so I see no issue with that whatsoever. It’s up to the Premier League club. “In terms of whether it’s right or wrong, if the law says you can do it, then why not,” he added, before stating that it is the regulator who must take a firm position. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-26