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Is Playtech’s Legal Battle with Evolution Losing Steam?

(AsiaGameHub) -   Playtech still classifies its US legal dispute with Evolution as merely a ‘contingent liability’, noting that its rival has not yet submitted a formal claim in the high-profile Black Cube case. Playtech defends its choice to hire independent business intelligence firm Black Cube to examine Evolution’s business practices and rejects any claims of illegal activity. Consequently, Playtech’s recently released FY2025 financial report does not include any actual cash reserves on its balance sheet to cover possible lawsuit damages. In the notes section of its report, Playtech stated: “On 21 October 2025, Evolution AB publicly named Playtech Software Limited—a Group subsidiary—as the party that commissioned a 2021 Black Cube report, which has been cited in ongoing US legal actions but does not involve any Group entity. “Additionally, on the same day, Evolution AB stated publicly that it would modify its complaint to include Playtech Software Ltd in the lawsuit. But as of the date these financial statements were approved, Evolution had not sought the Court’s permission to add any Group entity to the New Jersey proceedings, and no claim has been served on Playtech Plc, Playtech Software Limited, or any other Group entity. “The Group denies any allegations of illegal behavior. Due to the case’s early stage and the lack of any served claim against the Group—including no indication of the potential claim amount—this is deemed a contingent liability alone.” Last October, Evolution alleged that Playtech subsidiary Playtech Software Limited was responsible for commissioning Black Cube to investigate the provider’s operations in banned and sanctioned markets, as well as its supply to unlicensed operators in regulated markets. At the time, Playtech replied that the claim its subsidiary participated in a smear campaign is “entirely false and intended to divert attention from serious concerns about Evolution’s business practices”. It added that it stands by its decision to commission the report and welcomes a court review. In February, Evolution also provided little information about litigation updates in its Q4 investor report, but Chief Executive Officer Martin Carlesund stated that the company is “looking forward to progressing with the lawsuit”. Revenue dip but Playtech happy with FY26 start Playtech reported that its FY25 group revenue from continuing operations decreased 10% year-over-year to €763.6 million (FY24: €848 million), with B2B and B2C revenues falling from the prior year. Group adjusted EBITDA was €197 million, a 9% drop (FY24: €217.5 million). B2B revenue declined 9% YoY to €688.3 million (FY24: €754.3 million), mainly because of a revised agreement with Caliente Interactive affecting Latin America operations. Regulated markets revenue fell 7% to €559.4 million (FY24: €598.4 million) due to the Caliente adjustment and UK declines, which were partially balanced by growth in the US and Canada. On an underlying basis, regulated revenue increased by 6%. B2C revenue dropped 20% to €78.5 million (FY24: €97.8 million). HAPPYBET in Germany is close to finishing its wind-down, with completion expected in 2026. In May 2025, Playtech agreed with NetX Betting—a subsidiary of Frankfurt-listed operator pferdewetten.de AG—to purchase specific HAPPYBET hardware assets. The process is complete, with contractual terms in place with the relevant franchise partners. Meanwhile, Sun Bingo and other B2C operations were affected by regulatory measures and marketing limits. Sun Bingo’s operations are being reviewed due to UK online gambling tax changes. As of 31 December 2025, net cash was €28.5 million, up from a net debt of €142.8 million at the end of 2024. Free cash flow was €29.5 million, down from €73.1 million in FY24. Mor Weizer, CEO of Playtech, called 2025 a year of “major transition for Playtech” after completing the sale of Snaitech. He added: “The US had a particularly strong performance, with revenue nearly doubling as momentum picked up across our partnerships. We hit several key strategic milestones, expanding into more iGaming states and continuing to grow our Live offering.” “Our Latin America position also improved, backed by the revised Caliente agreement—which is performing well and further bolsters our presence in Mexico. “The strong momentum from 2025 has continued into early 2026, especially in the Americas. We’re still confident in hitting our ambitious medium-term goals and see exciting opportunities for the Group across all our markets.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-26

Live Vegas joins AffPapa Conference Madrid as Sponsor

(AsiaGameHub) -   AffPapa is pleased to announce that Live Vegas has signed on as a sponsor for the AffPapa Conference Madrid 2026. Live Vegas offers a variety of live dealer games designed to improve the player experience, featuring live tables, professional dealers, and seamless streaming that delivers an authentic Vegas atmosphere online. The company prioritizes reliability, efficiency, and meticulous attention to detail, ensuring its systems remain stable and trustworthy for operators. The company will also have a presence at the AffPapa Conference Madrid, exhibiting at booth #5. The Live Vegas team said: Live Vegas is thrilled to be sponsoring the AffPapa Conference Madrid 2026. We take great pride in the impact our premium experiences have delivered, and we continuously seek innovative ways to help our partners thrive through flexible, easily integrated solutions. Our commitment to quality and performance has established us as a reliable partner for operators. We eagerly anticipate collaborating with AffPapa and forging enduring partnerships. The AffPapa Conference Madrid is set to take place from May 18–20 at the Novotel Madrid Center. Anticipated to attract over 1,500 participants, the attendee breakdown will be 40% affiliates, 40% operators, and 20% B2B companies. The conference offers two full days of networking through speed-dating sessions, panels led by industry experts, evening receptions, and the AffPapa iGaming Awards 2026. It will feature its inaugural padel tournament as a side event, wrapping up with a closing party headlined by EDM DJ Kryoman. Yeva Avagyan, Head of Commercial at AffPapa, commented: We are delighted to welcome Live Vegas as both sponsor and exhibitor for this year's Madrid conference. They have developed a robust product, and it's excellent to include companies that deliver quality offerings and prioritize long-term partnerships. Participate in AffPapa's largest affiliate-driven conference and explore sponsorship opportunities on the official AffPapa Conference Madrid website. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-26

EveryMatrix enhances aggregation platform through partnership with Eeze

(AsiaGameHub) -   EveryMatrix has enhanced its aggregation platform via a new collaboration with Eeze. As a result of the agreement, Eeze's collection of live dealer games will be accessible to EveryMatrix's global partners. Bjorn Sjoberg, Chief Commercial Officer at EveryMatrix, commented: "We are delighted to incorporate Eeze's complete product range into our aggregation portfolio. Featuring top-tier live products and a promising lineup of RNG games in development, we are certain our clients will appreciate the unique value these titles add to the market." Games now accessible through EveryMatrix's platform comprise the recently launched Fusion Roulette and Eeze's first slot titles. Mikko Hoglund, Partnership Manager at Eeze, stated: "Collaborating with EveryMatrix represents a significant milestone for us as we aim to expand our games to a broader player audience than previously possible. "We have numerous exciting product launches scheduled for the coming months, and we are confident that these games, along with our current portfolio, will be warmly welcomed by EveryMatrix's clientele." EveryMatrix steps up US presence In the previous month, EveryMatrix extended its aggregation hub's reach via an agreement with Ocean Casino Resort in New Jersey. Users of Ocean Resort's online site, betOcean, obtained access to more than 45,000 games from over 360 providers on EveryMatrix's casino platform. This agreement represented the fifth collaboration EveryMatrix has established in North America and the third within the US. The company presently maintains licenses in Connecticut, Michigan, New Jersey, Pennsylvania, and West Virginia, along with the Canadian province of Ontario. It has partnerships with bet365, betParx, Delaware North, and Pinnacle. Mark Burroughes, Chief Commercial Officer of Casino at EveryMatrix, noted at the time: "Partnering with betOcean represents a vital step in our expansion strategy. Achieving a complete aggregation integration in less than four months, including obtaining regulatory approval, demonstrates our extensive expertise in providing compliant content in the US." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-26

MGM China initiates Playing Card Recycling project in partnership with a Macau tech firm

(AsiaGameHub) -   MGM China has launched an environmentally conscious initiative to give used playing cards a new purpose by transforming them into recycled packaging materials. To implement this program, the company has partnered with Fnetlink Technology Co Ltd, a Macau-based technology firm, establishing the region's first fully local system for both recycling and upcycling gaming cards, rather than disposing of them. This initiative builds upon the initial collaboration between the two entities in 2023, which focused on developing a fully automated process for shredding and handling used cards. What began as a development phase has now evolved into a fully operational system integrated into MGM China's operations. According to the company's announcement, gaming cards removed from gaming floors are processed through an automated card shredding line. Subsequently, the shredded paper is transported to a local facility where it is converted into high-quality fibers. A notable feature of this process is its independence from water usage. These fibers are then utilized in the production of eco-friendly packaging, effectively giving the cards a second life within Macau's supply chain. Once fully implemented, the system will be capable of processing approximately 3,000 tons of used cards annually, with recycling being a continuous part of the product's lifecycle. The introduction of this project signifies its establishment as a permanent waste management solution for this product category under MGM China's responsibility, rather than a temporary experiment. The program's launch ceremony took place this week, attended by Macau government officials and senior executives from both companies. Sustainability Goals and Local Impact MGM China further stated that this initiative represents a highly effective method for enhancing resource utilization through technology. The production of fibers from shredded waste materials is just one component of the project. The entire process is conducted within Macau, which means that in addition to recycling waste, local industrial activity is also supported through local fiber production, reducing reliance on outsourcing. Furthermore, the choice of packaged products reflects the growing demand for sustainable materials in business applications. Mr. Kenneth Feng Xiaofeng, the Chief Executive and Executive Director of the company, commented that MGM China consistently seeks innovative ways to realize its sustainability objectives through technology across its various local properties. He highlighted that the upcycled playing card system, which aligns with a healthy and greener environment, is a result of focusing on long-term, practical solutions, moving away from treating environmental actions as isolated add-ons. He also elaborated on the collaboration with Fnetlink Technology, describing it as an excellent example of how supporting local tech companies can facilitate the transition from an idea to a tangible application. He added that this type of collaboration is one of the most effective ways to quickly achieve desired working models. Economic Diversification and Broader Benefits In addition to emphasizing waste reduction, MGM China has linked this initiative to Macau's broader economic diversification goals. The company noted that such projects can introduce new avenues and opportunities, demonstrating the potential to integrate gaming functions with other sectors through technology and reuse. Moreover, with the entire operation, from waste collection and shredding to fiber extraction and packaging, being handled locally, the project supports the wider movement to enhance local capabilities in higher-value tourism and entertainment-related sectors. For MGM China, this initiative serves to illustrate that even deeply established operational practices can be transformed to contribute to both sustainability objectives and medium-to-long-term economic growth. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-26

Daniele Cardoso Named Permanent Head of Brazil’s Gambling Regulator

(AsiaGameHub) -   Following her interim appointment after Regis Dudena's departure, Brazil's Ministry of Finance has confirmed Daniele Cardoso as the permanent head of the country's gambling regulator. Cardoso had been the Acting Secretary of Prizes and Betting since the end of January. This role is now permanent. Dudena, the architect of Brazil's first online betting and gaming system, has moved to lead the Secretariat for Economic Reforms within the Ministry of Finance. Her confirmation was announced publicly on X by Brazil's Finance Minister, Dario Durigan, who stated: Nobody accomplishes anything alone. We are a serious, united, and technical Ministry. Women and men dedicated to making a difference daily, working for the prosperity of Brazilian families. During her interim tenure, Cardoso played a key role in shaping Brazil's emerging online gambling landscape. As the permanent head of the SPA, she will now guide the regulator through its next stage of development, focusing on regulatory and operational matters. A priority will be finalizing rules for B2B iGaming and sports betting suppliers. The SPA also continues to work on projects like launching a national self-exclusion system. A core objective remains combating illegal gambling to increase channelization rates. This includes collaborative efforts with the National Telecommunications Agency, Anatel, to implement blocks against unlicensed operators. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-26

DraftKings, FanDuel, and NFL sued over micro betting design

(AsiaGameHub) -   A Pennsylvania lawsuit has been filed against DraftKings and FanDuel, alleging they used data from the NFL and Genius Sports to develop sportsbook platforms that "could contribute to addiction." The Public Health Advocacy Institute (PHAI) brought this legal action on behalf of Christopher Sage and Terry Thompson, who reportedly developed gambling addictions after using the betting apps. A central focus of the lawsuit is live, in-game micro betting, which it claims effectively turns sportsbooks into highly addictive products. The lawsuit asserts that the operators are "weaponizing mobile technology and AI" to drive nonstop betting. Micro betting allows wagers on nearly every game occurrence, thereby greatly reducing typical constraints related to time, location, and tempo. Plaintiffs note: Every half, quarter, minute, second, pitch, play, and shot becomes a fresh gambling chance, with repeated wagers placed as the game progresses. Whereas slower-paced games like casual poker typically take a long time to play, micro betting is undeniably akin to slot machines in terms of speed and repetition. Bets are placed within seconds, and there are no pauses or breaks, trapping users in ongoing cycles. The plaintiffs argue that such a design is intentionally crafted to maximize user engagement and encourage repeated wagers on the same events. Micro betting relies on real-time data, which is supplied by Genius Sports and the NFL—both of which financially benefit from micro betting. In 2025, Genius generated $126.1 million from in-game live micro betting, accounting for nearly 19% of its total revenue, in part because the NFL is a shareholder. Plaintiffs describe how casual betting escalated into addiction after switching to mobile apps, causing financial and personal ruin: Within just a few years… the plaintiffs nearly lost everything—their savings, homes, businesses, and families. VIP programs are alleged to entice consumers to keep gambling through gifts and trips. The lawsuit invokes Pennsylvania law and alleges: product defect, failure to provide proper warnings, negligence, unfair trade practices, and intentional infliction of emotional distress. The plaintiffs are seeking monetary damages, a new jury trial, and court orders restricting the scope of sportsbook offerings. Micro betting is under increased regulatory scrutiny in the U.S. New Jersey plans to ban microbets, while New York is considering a ban on live bets. Massachusetts, Colorado, Kentucky, Louisiana, and Minnesota have the issue on their agendas, and Ohio, Maryland, and Vermont have already outlawed prop bets on college athletes. PHAI has a track record of taking on sportsbooks, including: 2023: A class-action lawsuit in Massachusetts against DraftKings regarding deposit bonuses 2025: A Pennsylvania lawsuit against Caesars Palace Online Casino and Harrah’s Philadelphia Casino 2024: A lawsuit against the Massachusetts Gaming Commission over player data transparency This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-26

bet365 exits American Gaming Association over strategic disagreements

(AsiaGameHub) -   bet365 has officially withdrawn from the American Gaming Association, making bet365 one of several prominent online betting firms to leave the U.S. gambling organization. Both bet365 and the AGA have confirmed this development. bet365 cited a divergence in priorities as the reason for its departure. As a company that operates exclusively online, bet365's business model does not align with the AGA's focus on brick-and-mortar casinos. However, bet365 stressed its commitment to maintaining positive relationships with both regulators and industry collaborators. This move is indicative of a broader trend of operators exiting the Association. DraftKings, FanDuel, and Fanatics Betting and Gaming have recently departed, largely due to disagreements concerning the functionality and regulation of predictive markets within the industry. Despite its exit from the AGA, bet365 continues to expand its presence in the U.S. market. The company is actively growing its business, evidenced by the construction of a major headquarters in Denver and the commencement of operations in several new states. Furthermore, its online casino operations in markets like New Jersey and Pennsylvania have experienced approximately 50% year-over-year growth. bet365's decision further highlights the growing divide between digital and traditional land-based companies within the U.S. gaming sector. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-26

BetMGM Fined $100K by PGCB Over KYC Issues

(AsiaGameHub) -   The Pennsylvania Gaming Control Board (PGCB) has imposed a $100,000 fine on BetMGM for violations linked to fraudulent activities that occurred between 2023 and 2024. BetMGM's verification processes were found to be inadequate, enabling individuals to create accounts using stolen identities and deposit funds via compromised payment methods. The fine was a result of BetMGM's failure to implement sufficient safeguards against fraudulent activity. Additionally, the PGCB issued prohibitions against 16 individuals from engaging in gambling, with some of these cases involving instances where minors were left unsupervised at physical casino locations. This incident marks another compliance issue for BetMGM in Pennsylvania. Earlier this year, the operator incurred a $260,905 fine for allowing self-excluded individuals to gamble. Furthermore, BetMGM has faced penalties in Massachusetts for offering unauthorized betting markets and for marketing to underage individuals. This latest fine underscores the ongoing regulatory pressure on operators to enhance their Know Your Customer (KYC) controls and mitigate fraudulent activities on their platforms. BetMGM declined to provide a statement regarding the findings. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-26

Codere Seeking €2 Billion Deal

(AsiaGameHub) -   Codere has engaged Jefferies and Macquarie Capital to facilitate the sale of the company. The divestment process is in its early stages, with insiders valuing Codere at over €2 billion. Preliminary non-binding bids are expected by mid-May, followed by a formal auction in July, with a final agreement potentially reached by August. Following a recent restructuring, Codere's ownership is distributed across roughly 84 investment funds. Key creditors injected €225 million in fresh capital, swapped more than €350 million of debt for equity, and pushed back debt maturities from 2026 to 2027. Management of the business has transitioned to Codere New Topco S.A., which is currently about 95% owned by bondholders. The company's financial health has seen significant improvement post-restructuring. According to a recent report, Codere recorded €1.34 billion in revenue and an adjusted EBITDA of €179 million for the fiscal year ending December 31, 2024. Recent performance suggests EBITDA will surpass €200 million. Furthermore, gross debt has been slashed from €1.4 billion to roughly €190 million, alongside bolstered liquidity. Although the strengthened balance sheet enhances Codere's appeal to buyers, the candidate pool might be restricted as many investors shy away from the gambling sector due to ESG (Environmental, Social, and Governance) considerations. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-26

Brazil grants authorities the power to freeze accounts linked to illegal betting

(AsiaGameHub) -   Brazil has implemented a strengthened approach to combat illegal betting with the enactment of Law No. 15,358/2025. This legislation grants the Central Bank and the Ministry of Finance the authority to freeze bank accounts and halt Pix transactions linked to operators of unlicensed betting activities. This new law mandates that all financial institutions freeze bank accounts and block transactions associated with illegal betting, while simultaneously ensuring due process and protecting player funds. The law also establishes mechanisms for information sharing among financial organizations to detect and prevent fraud within the financial system. Regulators will enhance their supervision of Pix payments through more rigorous transaction monitoring and the potential implementation of filters to block suspicious activities. Companies that do not adhere to the new regulations could face penalties such as fines, license suspension, and other sanctions. All these measures represent a significant advancement in increasing oversight of financial transactions and adopting a proactive strategy to eradicate all forms of illegal betting in Brazil. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-26

BC.Game appoints Kar Kheng Giam as new CEO to fuel global expansion

(AsiaGameHub) -   BC.Game has publicly announced the appointment of Kar Kheng Giam, widely known as KK, as its Chief Executive Officer, signaling the company's clear intention to strengthen its leadership position in the global crypto gaming sector. The incoming CEO brings three decades of diverse senior-level experience across international markets, primarily within gaming, technology, and consumer industries. KK has held executive positions across Asia-Pacific, the United States, and Europe, giving him direct expertise in global market dynamics. Prior to BC.Game, he served as Vice President of International at Coyote Bioscience, focusing on worldwide growth initiatives. Additionally, he co-founded mobile gaming companies Topgame and Tinymobi, which launched numerous social and casino-style games that quickly established dedicated player communities. Earlier in his career, KK transitioned from the music industry to corporate leadership, serving as CEO of various organizations and holding regional leadership responsibilities at Nabisco Asia. In his new position, he will oversee BC.Game's long-term strategic direction, drive operational improvements, and collaborate with the team to expand global platform accessibility, elevate compliance standards, and advance innovation in crypto gaming. KK said: BC.Game has cultivated a robust global community through the integration of cutting-edge technology and compelling entertainment experiences. I am enthusiastic about assuming this role during a period of substantial growth potential for the company. As demand rises for transparent, user-centric platforms and cryptocurrency adoption increases in online gaming, we are strategically positioned for global expansion. My priorities will include reinforcing our footprint in regulated markets, improving the platform experience, and maintaining user trust. This leadership transition is part of BC.Game's broader strategy to deepen its involvement in regulated markets. The company currently maintains licenses in multiple jurisdictions including Anjouan, Nigeria, Kenya, Mexico, and Tanzania, leveraging these regulated frameworks to establish a sustainable worldwide presence. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-26

Macau Legend projects $200 million loss following 2025 casino shutdown

(AsiaGameHub) -   Hong Kong-listed Macau Legend Development Ltd is preparing for an approximate HKD 1.57 billion (about $200 million) loss in 2025, a substantial rise from the HKD 623 million loss reported in 2024. Macau’s complete phase-out of its electronic and gaming operations has been a major factor in the company’s decline, following the closure of Legend Palace at Macau Fisherman’s Wharf on November 12, 2025—when its service agreement with SJM Holdings expired due to Macau’s broader phased elimination of satellite casinos. The company’s projected losses are primarily driven by an HKD 1.18 billion impairment charge recorded in 2025, which is markedly higher than the HKD 376 million in charges related to the casino and other assets in 2020. Beyond asset impairments, Macau Legend has also accounted for HKD 71 million in employee-related costs—including long-service payments tied to the closure and other employment-related payments associated with the casino shutdown—which have also had a significant impact on the company’s financial results. The Macau government’s move to eliminate satellite casinos by December 31, 2025, has greatly affected operators like Macau Legend in their efforts to restructure their business models. The closure of Legend Palace illustrates how regulatory changes directly impact asset values and the long-term business strategies of operators. Looking ahead, the company will rely on its non-gaming portfolio to stabilize its financial performance. Without casino operations, it will continue to face challenges in developing alternative revenue streams before 2026. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-26

Alberta provides clearer picture for iGaming market launch timeline

(AsiaGameHub) -   Alberta appears to have provided the first clear timeline for launching its regulated iGaming market in the Canadian province. The province's regulator, Alberta Gaming, Liquor & Cannabis (AGLC), has released a guidance document for the iGaming transition period, detailing requirements for commercial operators seeking licences. The document outlines expectations for unregulated operators, stating they must submit applications, pay registration fees, and halt unregulated activities by July 13. The AGLC stated: "Any operator or associated entity running an unregulated lottery scheme in Alberta must submit a completed application and pay all applicable registration fees to AGLC by July 13, 2026. Operators must also stop all unregulated lottery scheme activities, including taking bets, by July 13, 2026. "AGLC may grant a maximum three-month extension to October 13, 2026, on a case-by-case basis, but only if an operator can show a compliance path for market launch that was not achievable before July 13, 2026." Though not a definitive launch date, this provides the industry with insight into the province's current timeline and pace for going live. Alberta iGaming Corporation (AiGC), which handles commercial agreements, anti-money laundering (AML), public complaints, and financial reporting, will set the official launch date. The AGLC added that all unregulated market activity must cease by the announced go-live date, regardless of whether it falls after July 13 or October 13 this year. Several operators, including Caesars Entertainment, have shown interest in Alberta's regulated iGaming market. However, the AGLC noted that fewer than 10 have paid the required fees so far. The six-month exemption provision only applies to iGaming suppliers that have paid the required fees and received written confirmation from AGLC that their application was accepted. The AGLC stated: "Despite strong interest from over 55 operator sites, only nine have paid the required fees to date. Regulatory Services is closely monitoring advertising and overall market activity, and continued non-compliance could significantly affect future suitability determinations." Regarding player accounts on unregulated sites transitioning to the regulated market, the AGLC stated that all outstanding bets must be resolved or cancelled beforehand, including settling open wagers, returning account balances, and notifying players about account closure timelines and procedures. Earlier this year, the AGLC published the Standards and Requirements for Internet Gaming, which outlines key iGaming components for the province, including licensing fees, tax rates, advertising, and player protection. Portions of the province's iGaming framework have been known since spring last year, when the iGaming Alberta Act was passed. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-25

CQC backs calls for continuity in UK gambling support

(AsiaGameHub) -   The Care Quality Commission (CQC) has called on the UK’s new gambling harm treatment commissioners to maintain continuity during the shift to a statutory levy. Charities part of the National Gambling Support Network were commended for delivering ‘safe, effective, caring, responsive and well-led’ treatment.  However, the CQC also recognized worries raised by GambleAware that the ongoing quality of care could be impacted as service commissioning moves to the NHS under a new funding model. The report stated: “We would urge commissioners to review the findings of this report to make sure services continue to provide care in a similar way so that people experiencing gambling harms still receive the care and support they need, and that there is ongoing oversight and assessment of the quality of services.” The Gambling Commission and GambleAware requested the CQC to conduct the review, with inspections occurring from May 2025 to March 2026. The 14 charities included in the review were the EPIC Restart Foundation, ARA Recovery For All, NECA, Gordon Moody, Beacon Counselling Trust, Primary Care Gambling Service, Aquarius, GamCare, GamCare Helpline, Adferiad, RCA Trust (Scotland), Betknowmore UK, Breakeven and Reframe Coaching. Findings showed that individuals dealing with gambling harm ‘could access services when needed and received personalized, needs-based treatment and support’. Longheld concerns The CQC joins a growing list of organizations expressing fears that the funding transition will slow treatment progress as the NHS becomes the primary treatment administrator, with services divided between England, Scotland and Wales. GambleAware noted in its legacy report ahead of closing on 31 March: “There is a concern that differences in local capacity could mean that the quality of services varies from place to place. Without deliberate action, these risks could erode progress made in prevention, early intervention, and equity of response.” The Welsh Government has already granted the Betsi Cadwaladr University Health Board £1.3 million to operate a gambling helpline for those with gambling problems in Wales. However, this will run alongside the well-known National Gambling Helpline operated by GamCare, sparking worries about confusion for people seeking help. GamCare confirmed it has contacted Welsh Minister for Mental Health and Wellbeing Sarah Murphy regarding the decision, aiming to clarify how the two services will work together to support those in need. The charity’s CEO, Victoria Corbishley, said: “The shared aim must be to minimise any confusion for those reaching out in moments of vulnerability. Our focus remains firmly on the people we serve.” Independence vote Organizations like GamCare are currently learning how much funding they’ll receive from the £120 million raised in the first year of the statutory levy—funded by a percentage of UK licensed operators’ gross gaming yield. But uncertainty around funding for longstanding charities has grown due to rumors that groups with past industry ties would be excluded. However, this position seems to be easing, according to Duncan Garvie, founder of BetBlocker. Speaking at the Illegal Gambling Prevention Summit, he said: “Pragmatically, there was always going to be some level of disruption. What I hope to see if a softening of positions and to reach a place where all stakeholders can be included in the conversation without the stigmatisation.” During the third sector charity review, GamCare shared that the CQC found no evidence its support and treatment were influenced by the gambling industry. Corbishley welcomed the feedback, stating that being recognized as independent is ‘fundamental to the trust people place in us’. “This independent assessment is important assurance for commissioners, partners, and above all for the people who rely on our services,” she added. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-25

Opinion: Education Is Crucial as the Manosphere Threatens to Lure a New Audience Towards the Black Market

(AsiaGameHub) -   Louis Theroux’s in-depth investigation into the ‘manosphere’ and contemporary media consumption habits has highlighted a troubling strategy used by unregulated operators to attract a fresh audience to their sites. While the bulk of his new Netflix documentary examined the perspectives of four prominent influencers within this controversial movement, the film also featured several clips displaying the branding of gambling firms Stake and Rainbet. These clips and live streams are essential for maintaining engagement within the manosphere, attracting millions of views from a younger, more impressionable demographic across various social media channels. A significant aspect of this engagement is that these broadcasts often provide these viewers with their initial introduction to gambling. While the regulated industry implements safeguards to protect adolescent males, the unlicensed market aggressively targets their interest. HSTIKKYTOKKY just landed a massive 4x HUGE REDS win while ice fishing, taking home a significant sum... #stake #hstikkytokky pic.twitter.com/EJN94dBo96 — Soneclip (@soneclips) December 13, 2025 Both companies have gained a reputation for finding ways to ensure their logos are prominently displayed on social media, regardless of the nature of the associated content. Last year, Stake confirmed its departure from the UK market following a controversial promotional stunt involving adult film star Bonnie Blue at a British university. The manosphere has seen a surge in popularity in recent years, driven by figures such as Andrew and Tristan Tate, Jordan Peterson, and HSTikkyTokky—one of the central subjects of the documentary—who have collectively amassed millions of followers. At the heart of this movement are highly contentious views regarding the roles of men and women in society, which are regularly broadcast across social media platforms. This often manifests as misogynistic, racist, and homophobic rhetoric that is subsequently adopted by young, impressionable audiences. Louis Theroux: Inside The Manosphere arrives on March 11. For his debut feature-length documentary on Netflix, Louis visits Miami, New York, and Marbella to interview the influencers and creators driving the Manosphere movement.— netflix⁷ (@netflix) February 25, 2026 Despite these controversies, manosphere influencers are increasingly moving into influential circles, particularly in the United States. For instance, Donald Trump Jr, son of US President Donald Trump and a Strategic Adviser for Kalshi, has been seen in the company of Andrew Tate. The fact that even the most disreputable segments of the gambling industry are linked to these figures should be a major concern for the rest of the sector. Industry experts are aware that Stake and Rainbet operate within the black market, which carries significant implications for player safety and overall credibility. However, the typical viewer watching the documentary or encountering manosphere content on social media may simply view gambling as an inherent component of the movement. Studies across various regions have indicated that users of the black market are often unaware that they have moved away from the licensed sector. This highlights that the target demographic for unlicensed operators is no longer just the most vulnerable individuals; they are now aiming to ensure that many people's first experience with gambling occurs on unlicensed platforms. This represents a serious concern, as it suggests a potential shift in gambling culture for the next generation. As the regulated gambling industry faces ongoing pressure from activists and legislators regarding its reputation, it is now vital for the licensed sector to actively promote the advantages of the regulated market. The industry has frequently discussed the need to combat the black market, especially as the financial costs of operating legally continue to rise, yet there has been little concrete action so far. If consumers are unaware that a black market even exists, how can they be expected to remain within legal boundaries? Operating within a credible, licensed market should be considered a mark of integrity. As the distinction between legal and illegal sectors continues to fade, it is the responsibility of licensed operators to educate the public. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-25

Report: Grupo Codere engages advisors for potential sale of over $2 billion

(AsiaGameHub) -   Grupo Codere has allegedly hired Jefferies and Macquarie Capital to provide advisory services for the company’s planned $2.3 billion sale. Spanish business publication Expansion, through Reuters, reported on Wednesday that though the sale remains in its early phases, non-binding indicative bids are due by mid-May, and binding offers are anticipated in early July. A finalized deal is expected to be targeted prior to August. iGaming Expert has contacted Codere seeking comment regarding the reported sale and the appointment of Jefferies and Macquarie Capital as advisors. Codere operates both land-based and iGaming services across Europe and Latin America in regulated markets including Spain, Italy, Argentina, Mexico, Panama, Colombia, and Uruguay. The report further noted that the transaction will encompass the group’s digital division, Codere Online. The gaming operator is owned by roughly 84 investment funds, with Davidson Kempner serving as its largest shareholder holding a 13.3% stake. This ownership setup has remained in place since 2024, when a debt-for-equity swap transferred control of Codere from the founding Martinez Sampedro family. Codere has faced a turbulent 12 months, as its online division was at risk of being delisted from the Nasdaq Stock Market in May of the previous year after it missed the deadline to file its Form 20-F for the fiscal year ending December 31, 2024. Within the following month, after fulfilling the stock exchange’s listing criteria, Codere Online successfully regained compliance with Nasdaq following the submission of the required form to the US Securities and Exchange Commission. For the fourth quarter of 2025, Codere Online announced a 15% rise in revenue, jumping from €52.7 million to €60.7 million, alongside quarterly and annual growth in active player counts: a 13% increase for the full 2025 year and a 20% uptick in Q4. Aviv Sher, Chief Executive Officer of Codere Online, stated: “In the fourth quarter of 2025, our net gaming revenue hit €60.7 million, which stands as the highest quarterly total in the company’s history. “This growth was primarily fueled by Mexico, where our net gaming revenue rose 31% following a 43% increase in our active customer base in the nation. In December, we reached a milestone of 100,000 active players in the country, putting us in a strong position for the upcoming summer World Cup.” Codere Online projects net gaming revenue of €235 million to €245 million and adjusted EBITDA ranging from €15 million to €20 million by the end of 2026. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-25

Code Isn’t Sufficient: What Truly Defines iGaming SaaS Platforms

(AsiaGameHub) -   As AI continues to transform the software landscape, some voices in the tech industry are now questioning whether SaaS platforms are growing increasingly interchangeable. The common reasoning goes: if code can be generated extremely quickly, platforms are just products that can be copied at will. But in iGaming, where systems operate in regulated real-money environments, platforms carry responsibilities that extend far beyond the underlying code itself. Daniel Heywood, CEO at NuxGame, shares his perspective on this topic. Drawing on NuxGame’s experience as an iGaming software provider, he explores what truly sets mature industry platforms apart – years of hands-on operational learning, deep in-depth industry expertise, and strong connections across the entire iGaming ecosystem. iGaming Expert: Most current debates around AI and software assume that SaaS platforms are nothing more than collections of easily reproduced code. Is it misleading to frame iGaming SaaS platforms as interchangeable software products? Daniel Heywood: Yes, it is misleading, because in iGaming code is only the visible top layer. The real strength of a SaaS platform comes from the operational architecture built behind it. A full-fledged serious iGaming platform holds thousands of business rules: how payments perform under high traffic load, how KYC escalations are managed mid-session, how fraud signals interact with bonus mechanics, and what structure regulators require for compliance reporting. At NuxGame, for example, payment systems, compliance checks, and player protection controls are tightly integrated. If unusual activity is detected, the platform can trigger additional verification, adjust risk parameters, and log all relevant compliance data. That level of cross-system coordination is not something you can recreate just by developing new software from scratch. We see this same pattern in fintech. Many companies can now build a working payment app with AI tools, but very few can operate compliant infrastructure that meets the requirements of regulators and banks. Think of SaaS in regulated industries as an airport air traffic control tower. Any organization can buy planes. The critical, hard-to-replicate part is the control system that keeps all planes landing safely. iGX: If core technology can be generated quickly, why is the proven performance of top-tier iGaming platforms so difficult to replicate? DH: iGaming platforms constantly handle payment delays, unusual player behavior, regulatory updates, and sudden traffic spikes. Each of these challenges forces the system to adapt. Over time, these small adaptations become embedded as the platform’s built-in operational knowledge. At NuxGame, for instance, features such as loyalty points, tier levels, leaderboards, PvP battles, and Spin Wheels are shaped by real player behavior in live active markets. Operators customize these tools to structure player progression, reward activity, and add competitive dynamics. When these systems run in live gaming environments, they collect continuous behavioral data. This ongoing feedback gradually reveals which engagement mechanics sustain longer play sessions and repeat visits – insights that only come from real-world platform operation. In short, software can be written in months; operational maturity is earned over years of successfully running real-money platforms. That is a far longer investment than just rolling out a new feature. iGX: Operating an iGaming platform requires constant coordination with payment providers, regulators, and technology partners. How important are strong relationships and industry expertise when it comes to keeping these operations stable? DH: Strong relationships and industry expertise are absolutely critical, because managing an iGaming platform is rarely a purely technical task. Even small mistakes can quickly turn into costly problems in regulated markets. A misunderstanding of regulatory rules can delay a market launch. A poorly managed payment integration can interrupt player deposits. Entering a new jurisdiction without local knowledge can easily create compliance pitfalls that slow an operator’s expansion rollout. This is where experienced platform providers step in as operational partners. We work closely with our operator clients to address these business challenges within the NuxGame platform ecosystem. This work can include, for example, coordinating integrations with payment providers and prepping platforms to meet regulatory requirements before entering new markets. Figuratively speaking, strong relationships are the oil in a complex iGaming machine. When the industry runs at full speed (as it almost always does), less friction means fewer breakdowns and far fewer costly unexpected surprises. Frankly, that is something no piece of code can achieve on its own. iGX: When operators evaluate platforms, discussions often focus on features and integrations. In practice, what operational challenges should a mature iGaming platform solve for operators? DH: A mature iGaming platform should solve the practical challenges operators deal with every day, rather than just providing a list of software features. Payments are a great example. Operators need deposits and withdrawals to run seamlessly across multiple providers and currencies. When a provider slows down or experiences an outage, the platform must redirect transaction traffic and keep payments flowing. Uptime is another top priority. The platform has to stay stable during major sporting events or large marketing campaigns so users can keep playing without interruption. Compliance and new market launches are just as critical. Entering a new jurisdiction often requires adjusting reporting formats, updating responsible gaming tools, and modifying regulatory settings before the first player ever logs in. At NuxGame, we regularly help iGaming brands prepare for these launches while maintaining day-to-day operational stability. We see this same principle in industries like telecommunications or logistics: beyond just delivering technology, the infrastructure provider keeps the entire system running. iGaming platform providers operate the same way – as hands-on operational partners. At the end of the day, success in B2B iGaming depends on solving real operational problems. And that is why the true value of SaaS platforms lies in business logic, expertise, and relationships – never in code alone. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-25

Allwyn: OPAP Merger to Shape the Future of iGaming

(AsiaGameHub) -   Allwyn AG has finalized the business merger of Allwyn International AG and OPAP to establish the second-largest listed lottery and gaming operator, a transaction it believes can shape the future of the iGaming industry. The deal was first unveiled in October last year, proposed as an all-share transaction valuing the combined entity at €16 billion in equity. Allwyn has now integrated its lottery and gaming business with the Greek firm’s operations in Greece and Cyprus, with OPAP rebranding its consumer-facing brand to Allwyn. This move also builds on a longstanding partnership between the two entities, which began in 2013 when KKCG Group first invested in OPAP. The company already held a 51.8% stake in OPAP prior to this latest transaction. Anticipated outcomes for the combined company in driving growth and shareholder returns include: Leading market positions across multiple geographies and product lines. Diversification by region, product, and channel. Advanced technological, content, digital, and innovation capabilities. A robust financial profile and resilient cash generation. A focus on responsible gaming and contributions to good causes. Karel Komarek, Founder and Chair of Allwyn and KKCG, stated: “Today, Allwyn enters a new chapter—one that builds on the momentum already defining our business. “Over the past 13 years, we have demonstrated the significant and sustainable value we generate for shareholders, for society, and through the experiences we provide to players. This progress has been rooted in partnership, trust, and a genuine dedication to innovation. “Allwyn possesses exceptional potential in the fast-evolving realm of consumer entertainment, and we have the strategic clarity, scale, capabilities, and ambition to shape the future of the industry.” OPAP’s shareholders approved the transaction during an extraordinary general meeting in January 2026, with more than 93% of OPAP’s share capital remaining invested in the combined company after limited exercise of shareholder exit rights. “Allwyn has exceptional potential in the rapidly evolving world of consumer entertainment, and we have the strategic clarity, scale, capabilities and ambition to define the future of the industry.” Karel Komarek, Founder and Chair of Allwyn and KKCG Allwyn is projected to have 770,799,070 shares outstanding—excluding treasury shares—once the company completes the purchase of shares from shareholders who exercised their cash exit rights. Of these shares, 22% will form the free float, with the remaining shares continuing to be held indirectly by KKCG. Allwyn retains its intention to pursue an additional listing on another international stock exchange. Robert Chvatal, Allwyn CEO, added: “This marks a major strategic milestone for Allwyn, and we begin our journey as a publicly listed global leader with a strengthened platform, enhanced financial flexibility, and a world-class team. “We are highly confident that our leading market positions, high level of diversification, and strong cash generation position us well to drive sustainable growth and ongoing value creation as we invest in innovation and future opportunities across our markets. “I would like to thank our shareholders, employees, and regulators for their support as we unite two best-in-class organizations to create the second-largest listed lottery and gaming operator globally.” Allwyn structure Allwyn intends to distribute €0.80 per share to shareholders following the completion of share purchases related to the cash exit right, with a scrip option available and further details to be released soon. The company also expects to relocate its domicile from Luxembourg to Switzerland by the end of Q2 2026. Komarek will chair Allwyn, with Chvatal and Kenneth Morton continuing in their respective roles as CEO and CFO. OPAP CEO Jan Karas and CFO Pavel Mucha will remain at the helm of OPAP’s operations in Greece and Cyprus. The eight-member board of directors will include six existing Allwyn directors—including Komarek—along with two newly appointed independent non-executive directors. Novibet exit The OPAP deal was not Allwyn’s only pending transaction, as the company has been seeking to acquire a 51% stake in Novibet since December 2024. However, the Hellenic Competition Commission opposed the deal, prompting the company to terminate the transaction with Novibet’s owner, Logflex MT Holding Limited. The company stated: “While Allwyn and Logflex MT Holding Limited put forward carefully considered proposals to the HCC, Allwyn is committed to pursuing only transactions that would deliver clear value to shareholders. “Allwyn and Logflex MT Holding Limited therefore no longer expect the previously announced transaction to proceed.” Allwyn also completed its majority acquisition of PrizePicks in the US earlier this year, securing a 62.3% majority stake in the company for approximately $1.6 billion. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-25

Estonian Official Fired Over Casino Tax Mistake to Sue

(AsiaGameHub) -   Piia Schults, a seasoned advisor at the Riigikogu Chancellery, intends to contest her termination due to a drafting mistake related to Estonia’s Gambling Tax Regulation. The drafting error took place when Parliament approved the regulation in December 2016, accidentally removing taxes on the online casino industry for the 2026 property tax year—an oversight expected to cause an estimated €4 million shortfall in state revenue. Piia Schults told ERR: I will definitely challenge this decision. Regrettably, this ultimately comes down to a matter of values. The mistake was truly terrible, and I’m deeply shaken by it, but it’s the first such incident in my entire career. In fact, this isn’t just a career for me—it’s a mission. With over 30 years of service in Parliament, Schults argues that her dismissal was unjustified and is working with her legal team to pursue legal action. The lawsuit will help clarify legal responsibility in similar situations. Riigikogu Chancellery Director Antero Habicht commented: Taking all circumstances into account, this step was unavoidable and necessary; a trust-based working relationship could no longer be maintained. Based on current information that the official will turn to the courts to defend her rights, we do not believe it’s appropriate to comment further publicly. As a rule, issues are discussed confidentially and handled verbally. We will not comment on any prior mistakes in this case. Schults acknowledges the seriousness of the mistake but notes it’s the first occurrence of its kind in her career. Describing the situation, she says it has been extremely difficult to endure; however, she has decided it’s her duty to take the matter to court to defend herself and to provide clarity on how similar cases can be adjudicated. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-25

Soft2Bet Secures Finalist Spots in Three Categories at SBC Awards Europe

(AsiaGameHub) -   Soft2Bet has been nominated as a finalist in three distinct categories at this year’s SBC Awards Europe. These nominations acknowledge various facets of the company, including its robust platform, innovative products, and gamification strategies, all of which have significantly contributed to its success in key European markets.  This recognition follows a year of remarkable achievements and consistent growth for the company. Soft2Bet has been nominated in the Acquisition & Retention Partner category for its in-house Motivational Engineering Gaming Application (MEGA). Additionally, the company is a contender for Platform Provider of the Year. Furthermore, MEGA Clawee, a digitally enhanced claw machine game offering an online gaming experience and part of the MEGA family, has been shortlisted for Industry Innovation of the Year. Soft2Bet's performance data from Europe serves as evidence of its effective approach. Over the past year, the company has seen substantial growth in EBITDA, sportsbook revenues, and an overall expansion of its brand portfolio. These results underscore the strength of Soft2Bet’s performance-driven B2B model. The company utilizes gamification powered by MEGA, product innovation, compliance, and localization as its primary growth engines, enabling continued development even amidst intense competition and market saturation. The nomination for Platform Provider of the Year highlights the exceptional features of Soft2Bet’s platform. This platform is a seamlessly integrated suite of components, encompassing player account management, payment processing, CRM and segmentation, bonuses and loyalty programs, risk control, and gamification, all managed centrally. Designed with a mobile-first philosophy and a unified backend, the platform empowers operators to launch their businesses swiftly, adapt their offerings to local market preferences, and manage casinos and sportsbooks with enhanced control. Regarding gamification, MEGA Clawee provides an engaging online remote-controlled claw machine experience, skillfully blending elements of skill with immediate rewards, thereby fostering strong player retention. Harrison Barrett, VP of Business Development at Soft2Bet, stated,  Being shortlisted in three categories at SBC Awards Europe is a significant validation of our efforts. Our focus is on providing operators with a high-performing platform, effective local execution, and product experiences that encourage player loyalty. MEGA plays a crucial role in this, helping to convert engagement into increased retention and long-term value. Soft2Bet’s shortlisting reflects its strong commercial performance, continuous product innovation, and industry recognition. It also emphasizes Soft2Bet’s commitment to its partners by equipping them with the platform technology and engagement tools necessary for sustained growth, enabling them to launch, localize, and scale their operator businesses effectively. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-03-25