SBC Summit Americas to Focus on North America’s Affiliate and Marketing Strategies

(AsiaGameHub) -   With the battle for players in North America growing fiercer, the SBC Summit Americas will guide stakeholders past conventional methods and towards innovative, captivating approaches via its specialized North America Marketing & Affiliates track. Scheduled for Wednesday, June 10, the program will unite top marketing experts from the industry in five panel discussions. These sessions will delve into how companies are honing their player acquisition methods, boosting conversion rates, and establishing more durable player lifecycles. Attendees will gain insights on leveraging AI to foster more profound player interaction, confidently manage changing ad rules, tap into new channels such as TikTok, and develop brands that secure player loyalty. Rasmus Sojmark, CEO and founder of SBC, stated: “Today’s affiliates must manage a greater array of channels, platforms, and partnership structures than ever. The environment, spanning social media and content to AI and marketing technology, is growing more intricate. This track aims to simplify that complexity and provide clear guidance on the genuine drivers of expansion. The track will commence with the panel Affiliate Leaders Panel: The New Face of Affiliates: Branding, Voice, and Value, exploring the evolution of affiliates from simple traffic sources to comprehensive marketing brands. Senior executives Brian Christopher (Creator & CEO, FlipTheSwitch.com), Stuart Simms (Group CEO, FairPlay Sports Media), Manuel Stan (Chief Executive Officer, Catena Media), and Zaire Williams (CEO & Founder, Exclusive) will discuss how top affiliates cultivate dedicated followings via enhanced brand identity, more tailored content approaches, and greater audience connection. The conversation will also address how these changes are altering the value proposition affiliates offer to operators throughout the Americas. With social media and mobile-centric approaches now key to engaging players, the panel Beyond the Link: Redefining Affiliate Growth Through Emerging Channels will investigate how affiliates are transforming into content-focused brands and community creators. Featuring James White (Chief Operating Officer, Hottakes), Caleb Dykema (Co founder and CEO, Vault Sports), Jon Bowden (CMO, Playstar), and Bryan Bennett (Principal, NorthCo Strategy), this session will analyze how platforms including TikTok, YouTube Shorts, podcasts, and live streaming are changing acquisition, while also underscoring how affiliates are establishing trust and promoting lasting sustainability in a rapidly shifting competitive environment. The session AI, Martech & the Player Journey: Redefining Engagement will delve into how artificial intelligence and machine learning are revolutionizing operator-player connections. Specialists Vasilii Gamov (CEO, Peaky Ads), Jeremy Groves (COO, Evenbet), Dan Morrison (Director of New Business, Fast Track), and Adrianna Samuels (Executive Sports Betting Consultant and Advisor, STX) will explain how operators are merging AI-powered tools with advanced marketing technology to secure an advantage. The discussion will also consider how strategic investment in AI can improve the player experience, optimize spending, and encourage enduring loyalty. Additional sessions will look at how affiliates in North America can leverage new prospects in markets like Brazil, as well as provide a focused analysis of how operators and affiliates are employing novel marketing tech to enhance player engagement and acquisition. The SBC Summit Americas is set to occur at the Broward County Convention Center in Fort Lauderdale from June 9 to 11, welcoming 10,000 attendees concentrated on the US and Latin American betting and gaming sectors. Across five stages and two breakout rooms, delegates will discover panels addressing leadership strategy, sports betting and casino, payments and technology, regulation and compliance, and player protection for both North and Latin American markets, showcasing many of the industry's most prominent figures. Secure your ticket to SBC Summit Americas: Early Bird VIP Pass – For a limited time, our VIP Passes are offered at an Early Bird rate of just $400, a $300 discount. This pass provides entry to the complete conference agenda, exhibition floor, and evening networking events, plus complimentary meals at our Food Festival. Expo+ Pass – Our Expo+ Pass, priced at $95, allows access to all conference sessions and the exhibition floor. Please note: It does not include complimentary food or entry to networking events. Expo Only Pass – This FREE ticket grants access solely to the exhibition floor. It is an ideal choice for budget-conscious teams and those interested in exploring the industry further.Operators and affiliates qualify for a complimentary VIP Pass, offering full access to all conference sessions, the exhibition floor, and our exclusive evening networking events. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-24

bet365 analysis: Pirots 4, a gamification sequel, experiencing a UK resurgence

(AsiaGameHub) -   Fresh analysis from bet365 has shown that ELK Studios’ Pirots 4 has made a strong comeback, climbing back to second place in the UK gaming charts The January chart-topper had dropped to seventh position in February, but it has now been overtaken by Inspired Gaming’s Gold Cash Freespins, which has held the top spot for another full month. Area Link Phoenix Firestorms (Games Global), Fishin’ Frenzy: The Big Catch (Blueprint Gaming) and Big Bass Bonanza (Pragmatic Play) rounded out the UK’s top five – all falling one spot due to Pirots 4’s growing popularity. Starburst from NetEnt made its debut in the top ten, climbing up from 12th place in February. Elsewhere in Europe, Legacy of Dead (Play’n Go) replaced the long-popular perennial favorite Big Bass Splash (Pragmatic Play) to claim the top spot in Germany. Ramses Book (GAMOMAT) also delivered a strong performance in March, rising from 10th place to second position. Eye of Horus (Blueprint Gaming), Amazing Link Zeus Boost (SpinPlay Games) and Gates of Olympus Super Scatter (Pragmatic Play) occupied the top three spots in Spain. Eye of Horus and Gates of Olympus Super Scatter both moved up five places to take first and third place respectively. Big movers in North America bet365’s leaderboards saw significant shifts across North America, as a large number of new entrants joined the rankings. In Pennsylvania, Hypernova Megaways (ReelPlay) rose 28 places to claim the top spot, while new entrant 7s Fire Blitz Triple Fire (White Hat Studios) took second place. Gold Cash Freespins mirrored its UK popularity by climbing 14 spots to enter the state’s charts at number 3. Ultimate X Triple Play (IGT), Huff N Puff Money Mansion (Light & Wonder) and Fire Blaze – Jinns Moon (Playtech) also entered the charts at positions four, eight and 10 respectively. Meanwhile, over in New Jersey, Platinum 8x8x8x (Blueprint Gaming) swapped places with bet365 Pop-A-Shot LuckyTap to take the top spot, with Triple Diamond (IGT) rising 15 places to claim third position. Bigger Piggy Christmas Bank (Pragmatic Play), Banking Bonanza (Blueprint Gaming), Hypernova Megaways and Divine Fortune (NetEnt) were also new names added to the leaderboards. Across the border in Ontario, Golden Winner by Inspired Gaming entered the charts at the top spot. Area Link Phoenix Firestorm took second place, with 5 Lions Megaways 2 (Pragmatic Play) rising 21 places to make its top ten debut at third position. According to bet365, the platform measures a slot game’s popularity using metrics such as revenue, stakes, play sessions and user engagement. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-24

Advocate General Ruling Mounts Pressure on Malta Amid Risk of Avoiding Bill 55 Scrutiny

(AsiaGameHub) -   The divisive Bill 55, frequently referenced in disputes surrounding Malta’s gambling framework and licensing, could avoid being subject to legal scrutiny. Advocate General Nicholas Emiliou determined that a preliminary ruling on the legitimacy of Bill 55 was inadmissible and unnecessary for resolving the case before the Austrian courts. That said, Emiliou advanced a growing trend across Europe that will amplify pressure on Malta, as he maintained unwavering criticism of Bill 55, describing it as “manifestly incompatible with the rules governing the recognition and enforcement of judgments” set forth by Brussels. Further adding to the pressure on the region widely considered Europe’s gambling hub, he emphasized that rulings imposing player restrictions on Maltese online gambling operators issued by EU member states must be recognized not only in Malta and other EU countries. While the Advocate General’s role is not dispositive in this case, it adds pressure on Malta and boosts the momentum of player refund claims in the opposite direction, while potentially allowing Bill 55 to escape legal scrutiny. Though not legally binding, the Advocate General’s statement serves as a comprehensive, independent recommendation for judges to consider as they undertake their own deliberations. Just last week, anxiety within Malta’s gambling sector heightened as the Court of Justice of the European Union (CJEU) upheld the view that contracts between players residing in Germany and operators unlicensed in the country are effectively void. This escalated the legal conflicts currently in the process of being resolved between Maltese operators and a multitude of countries. In a preliminary ruling requested by the First Hall of the Civic Court in Malta, the EU court ruled that players could be eligible to claim back losses from operators not licensed in their respective countries. The European Court determined that Article 56 TFEU – an EU law concerning restrictions on the provision of unrestricted services – does not take precedence over national laws related to online gambling disputes. The cases threaten to usher in legal chaos across global iGaming markets, as well as destabilising Malta’s status as the hub for iGaming in Europe. Malta’s position as a hub stems from its licensing scheme, which allows operators to operate internationally whether within the EU or abroad, alongside its favourable 5% tax rate. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-24

Japan launches a new strategy to combat the black market

(AsiaGameHub) -   Japanese authorities are deploying every available measure to curb illegal online gambling, which saw a concerning surge in participation during 2025. The National Police Agency (NPA) disclosed that it took legal action against 317 people in 2025, marking the highest number since record-keeping started in 2018. Online casinos were involved in the bulk of these cases, with 158 incidents identified, leading to the arrest of 221 individuals. While online gambling is entirely banned in Japan, estimates suggest more than 3 million people participate in illicit online casino betting yearly, with annual wagers reaching approximately ¥1.2 trillion (£6.2m). The NPA also noted it has pursued individuals who enable access to illegal gambling operations. Across eight separate cases, 25 people were apprehended for acting as operators, affiliates, or payment processors for online gambling networks. Specifically, four were arrested for advertising overseas casinos on video streaming platforms. Additionally, two payment service providers (PSPs) involved in laundering gambling funds were arrested and charged with controlling criminal proceeds. Since many online casinos used by Japanese players are based abroad, focusing on intermediaries like affiliates and PSPs could prove an effective tactic for officials combating the black market. If successful, this approach might introduce a novel enforcement strategy for other jurisdictions aiming to effectively counter black market threats. Beyond increased enforcement, the NPA linked the higher detection rate to growing public awareness of gambling's illegality, fueled by several prominent cases involving celebrities. Well-known baseball players, comedians, and pop stars have all faced penalties after confessing to online gambling. In the previous year, the government also implemented a series of new laws to combat unlicensed gambling by prohibiting the operation and use of such sites, along with their promotion via banner ads, affiliates, and social media. Japan has also contacted regulators in jurisdictions including Malta, Curaçao, the Isle of Man, and the Philippines, requesting they block Japanese users or eliminate Japanese-language support from gambling services. Despite evident public demand for online gambling, the government maintains a firm opposition to the sector, dismissing discussions about regulation and increasing oversight due to worries about the social damage linked to iGaming. Conversely, Prime Minister Sanae Takaichi strongly promotes integrated resorts as a driver for economic growth, and a framework has been established for a new application round for local governments seeking to host a resort. The nation's first casino, a joint project by MGM Resorts International and Orix Corporation, is scheduled to launch in 2030. iGaming Expert Analysis: We have consistently advocated for innovative approaches to address the black market. Japan's measures reflect this, particularly its focus on PSPs, which represent a concrete target in the fight against a difficult-to-pin-down adversary. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-24

From Forecasting to Promotion: The Key Component in AI-Powered Gaming

(AsiaGameHub) -   Artificial intelligence has revolutionized retention marketing in the gaming sector. Gaming platforms are now able to forecast player behavior with impressive precision—such as the risk of churn, the chance of making a deposit, and lifetime value—often within just a few days of a player’s activity. However, having insights alone isn’t enough to drive revenue growth. David Watkins, CMO, Fincore. For Fincore, the core challenge isn’t about making predictions—it’s about putting those predictions into action. “The gaming industry doesn’t face an AI issue,” David Watkins, Chief Commercial Officer at Fincore, tells iGaming Expert. “What it does face is an execution problem.” AI can identify which players are on the verge of churning. The key business question is: can your platform respond to that insight immediately, in real time, without any associated risks? In numerous instances, this is exactly where systems fall short. This gap between understanding player behavior and taking action on that knowledge is emerging as one of the most critical challenges in contemporary gaming system architecture. While predictive capabilities have evolved quickly, most gaming platforms still function with delays: data is analyzed, campaigns are set up, decisions are made, and only then—after some time—does any action take place. In the digital gaming space, these delays come at a high cost. “Predictions without execution are just data points,” Watkins notes. “The true value lies in systems that can act instantly, at the exact moment it counts, without disrupting the platform’s stability.” This is where a novel architectural solution is gaining traction—the execution layer. Instead of adding more complex logic to already intricate core systems, gaming operators are beginning to implement modular layers that are purpose-built to act on real-time signals. These layers work alongside existing infrastructure, allowing for quick responses without requiring changes to the most delicate components of the system stack. This is a small but impactful shift in approach. “For many operators, the reluctance isn’t about strategy,” Watkins explains. “It’s about risk. As soon as you start modifying core systems, everything feels unstable—and that slows down decision-making.” The execution layer eliminates this friction. It enables operators to react to player behavior in the moment—rather than hours or days later—while maintaining the stability, auditability, and compliance of core platforms. Commercial teams get the speed they need, and technical teams keep the control they require. Most importantly, it transforms the way AI delivers value to gaming operators. Predictive models don’t generate impact by themselves; they create potential. The final result hinges entirely on how fast that potential is converted into tangible action. Fincore designed its TRI Bonus engine specifically to address this challenge. It’s a dedicated execution layer that lets operators act on insights immediately, without needing to overhaul the systems they depend on. This approach is already showing results through collaborations with partners leading the way in AI-powered personalization—including recent projects with Sportradar’s VAIX platform. “Our focus is straightforward,” Watkins states. “AI shouldn’t just provide insights—it should drive action. And that action needs to occur instantly, while staying within the constraints of a live, regulated platform.” This final point is crucial. Speed shouldn’t be achieved at the expense of control. Every action must be traceable, every rule must be clear, and every result must withstand thorough examination. “In this industry, you can’t just move fast and break things,” Watkins says. “You have to move quickly while staying compliant and correct.” This is an area where many operators have faced difficulties. While tools to generate insights are available, the mechanisms to act on those insights safely, consistently, and at scale are often lacking. The execution layer directly fills this gap. It enables operators to move past static campaigns and broad audience segmentation, toward real-time responses to player behavior—all without introducing the platform risks that usually hinder innovation. As AI adoption continues to speed up, this difference is growing more significant. Competitive edge is no longer determined by who has access to data or even who has the most precise models—those are now basic requirements. The true distinguishing factor is what comes next. AI informs you of what is probable to occur. The execution layer decides how you respond to that information. Insights are more and more readily available. Taking action on those insights—cleanly, immediately, and without risk—is the challenging part. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-24

Could the UK’s widening regulatory gap fuel the black market?

(AsiaGameHub) -   While advancing a wide array of far-reaching proposals, the All-Party Parliamentary Group on Gambling Reform (GRAPPG) and Peers for Gambling Reform (PGR) have conceded that streamers promoting black market gambling sites continue to negatively affect younger people. A central objective for the APPG has been to halt all advertising from the UK's regulated gambling sector. Nonetheless, the group has also supported recent government initiatives for a complete prohibition on sports sponsorship by unlicensed operators—a goal that appears increasingly attainable as support for tougher gambling laws grows. Initiatives to remove unlicensed sponsorship from English sports will almost certainly help reduce the visibility of these operators. As the regulatory environment for licensed companies becomes more restrictive, forcing small and mid-tier operators to re-evaluate their market strategies, an expanding opportunity emerges for unlicensed operators to exploit. Tapping into a new age of digital consumption A particularly concerning strategy employed by unlicensed operators to attract a younger audience involves using a new wave of streamers and influencers. Blocking this pathway for new, young players is critical, as this vulnerable group is at risk of falling outside the protections offered by the licensed market. Although the impact of the black market in the UK was recognized, the recommendations from the GRAPPG and PGR threaten to widen the divide and severely hinder the capacity of any regulated operator below the top tier from capturing market share. The two organizations commented: “The growth of advertising by black and grey market operators also requires serious consideration, but not at the expense of taking action on licensed operators.” It is fundamental that licensed firms work within a safe and responsible structure. However, a more coordinated effort is needed to fight the black market, despite it being a considerably more elusive problem. Balance is essential As stricter enforcement and more demanding compliance requirements reduce the ability of mid-tier operators to draw in customers and achieve visibility, an opening is created for a perilous and opportunistic black market. The group also highlighted “the government’s increasing focus on illegal gambling marketing, including comments by Gambling Minister, Baroness Twycross, indicating that this is viewed as the primary risk area for children and vulnerable people in correspondence to the GRAPPG and PGR, dated 18th February 2026.” It further added: “While illegal operators do pose clear dangers, this emphasis risks overlooking the well-documented and widespread harms arising from within the regulated sector. “A balanced approach is essential to ensure that efforts to tackle unlicensed activity do not come at the expense of addressing the systemic issues present in the licensed market.” Despite a renewed regulatory emphasis on confronting the black market, this has not yet translated into any meaningful enforcement actions. There is no simple solution to ending interaction with the black market, but without a coherent strategy, measures targeting the regulated industry simply provide an advantage to unlicensed operators. The principal growth channel for black market operators in recent times has been streamers. These unlicensed entities have capitalised on the new digital routines of younger people, paying scant attention to their age or potential for problem gambling. Beyond a limited number of voluntary platform restrictions, there have been virtually no effective methods developed to counter the pervasive presence of unlicensed operators on social media. The group largely admitted this when criticising the Advertising Standards Authority (ASA), stating: “Content marketing and influencer promotion now account for a significant proportion of advertising, yet regulatory bodies such as the ASA have failed to enforce existing codes effectively.” Amid rising tax rates, the marketing avenues for licensed operators are rapidly diminishing. The proposals from both groups would go even further by stopping all marketing from the legal sector. This scenario has the potential to be disastrous, as the black market contaminates the online world of a youth demographic that is constantly on their phones and immersed in influencer culture, with little attention paid to the products being promoted to them. Balance is crucial in this discussion. The regulated industry's frequent reference to the black market threat when new rules are suggested has led to it being easily dismissed by those unaware of the full implications. However, the danger is acute for the most vulnerable, and a widening gap in the UK's gambling landscape only serves to heighten this risk. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-24

The Philippines beefs up framework to back POGO ban

(AsiaGameHub) -   The Philippines government has introduced a fresh set of standardized guidelines aimed at supporting authorities in implementing the countrywide prohibition on offshore gaming operators (POGOs). The Standard Operating Procedures (SOPs) for carrying out the POGO ban were signed by Executive Secretary Ralph Recto during a ceremony in Manila, with the goal of enhancing inter-agency collaboration and providing more robust legal resources. These SOPs merge two existing POGO ban directives, plus 15 additional laws and departmental orders, into a single comprehensive action plan. Recto said: “These SOPs will transform our approach—from simply shutting down hubs to preserving assets, seizing illicit resources, securing convictions, protecting victims, and severing these criminal enterprises from the financial and corporate networks that sustain them.” In July 2024, the Philippines stopped issuing licenses for POGO operations following President Ferdinand Marcos’ announcement in his 2024 State of the Nation Address that he would ban them, citing their links to criminal activities. At the time, he stated that POGOs had “ventured into illegal activities beyond gaming, such as financial fraud, money laundering, prostitution, human trafficking, kidnapping, brutal torture, and even murder,” and a deadline of the end of 2024 was set for these operations to close. However, it was only earlier this month that Philippine authorities declared the country had fully eliminated the final remnants of these offshore operators. Upon signing the declaration, Recto described POGOs as “an ever-evolving menace that could easily reappear unless the government remains vigilant, coordinated, and relentless.” The Presidential Anti-Organised Crime Commission (PAOCC) is tasked with leading enforcement against POGOs, supported by the Department of Justice, the Anti-Money Laundering Council, and the Securities and Exchange Commission. The latter two agencies will handle financial and corporate intelligence related to the proceeds of illicit activities linked to POGOs. The Department of Social Welfare and Development will also provide assistance to POGO victims through witness protection and support for trafficked persons found working within these operations. Recto praised the SOPs for ensuring that laws against POGOs are not “blunt instruments” with little real-world impact. Instead, he said they will be “precise and sophisticated tools, capable of completely dismantling illegal POGO operations and bringing all those behind them to justice.” In November 2025, PAOCC stated it was still pursuing members of dismantled POGO networks and overseeing 55 cases related to the outlawed operations. “PAOCC remains persistent in seeking justice for the victims who endured detention, threats, and exploitation inside the compounds,” the organization said at the time. “These individuals were not mere figures in an investigation—they were human beings whose dignity was violated, and whose stories, courage, and cooperation made this victory possible.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-23

Sportradar defends against claims of targeting illegal Asian markets

(AsiaGameHub) -   Sports data integrity company Sportradar has strongly refuted allegations that it generates as much as 40% of its revenue from the black market, following claims that it targets regions including Russia and China. These claims were independently leveled by investor research firms Muddy Waters and Callisto Research, both of which have disclosed short positions in Sportradar. Callisto asserts it has discovered more than 270 unlicensed platforms utilizing Sportradar’s offerings, leading it to estimate that 30% to 40% of the firm’s turnover stems from these operators. The firm further states it interviewed several former Sportradar staff members who admitted to the company’s involvement with grey or black markets. With Sportradar reporting 2025 revenue of €1.29bn, Callisto’s top-end projection suggests approximately €516m comes from black market activities. Separately, Muddy Waters reports that its investigators posed as sportsbook operators targeting Vietnam, Thailand, Indonesia and China – jurisdictions where online betting is banned – while attending January’s ICE conference. The research group alleges that a sales director specializing in Asia presented solutions customized for these markets and offered to connect the investigators with Yabo Group, China’s biggest illicit gambling operator. A statement from Muddy Waters declared: “Our research finds that SRAD has actively aided and abetted illegal gambling across the world’s black and grey markets — not as an accident or an oversight, but as a business strategy.” Both firms allege that most of the unlicensed operators served by Sportradar hold licenses from Anjouan – an autonomous island in the Comoros Union – where the regulator is accused of distributing fraudulent licenses. Other platforms are reportedly licensed under jurisdictions such as Curacao and Malta. Callisto also contends that Sportradar is still pursuing new business in Russia, despite a 2022 pledge to halt new investment there to adhere to sanctions regarding the war in Ukraine. The research organizations argue that Sportradar would be unprofitable without its black market revenue. Consequently, both have taken short positions on the stock and are positioned to gain substantially if the share price falls. Following the publication of the reports, Sportradar shares plummeted yesterday (22 April), closing at $13.04, a drop of 22.6% from the opening price of $16.70. In rebuttal, Sportradar issued a four-paragraph statement asserting the reports’ ‘several factual inaccuracies’ and claiming they ‘demonstrate a fundamental misunderstanding of our business and the industry” “We unequivocally challenge these assertions,” the company stated. “[The reports] were authored by short sellers trying to erode shareholder value and profit from stock disruption. “Sportradar works exclusively with licensed operators, follows strict global compliance, and due diligence standards, and we stand by our independently audited financial statements, risk disclosures, and information provided to investors and regulators. “We conduct our business with the highest ethical standards consistent with Sportradar’s policies and applicable laws and regulations.” In addition to serving numerous gambling operators, Sportradar holds valuable data rights agreements with major global sports leagues and bodies, including the NBA, NFL, MLB, FIFA, UEFA and the Bundesliga. Callisto notes it has submitted its findings to ‘multiple regulators’ in North America and Europe, expressing its view that Sportradar must now decide between ‘surrendering its revenue from illegal operators’ or forfeiting its licenses in those regions. It further warned that allegations of unethical conduct could damage relationships with key sports leagues, further negatively impacting the company’s financial performance. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-23

Has a date been set for the completion of New Zealand’s Online Casino Gambling Bill?

(AsiaGameHub) -   As the long process of regulating online casinos in New Zealand nears completion, a completion date now appears to be set. The Online Casino Gambling Bill has entered its final stages after passing its third and final parliamentary reading. According to an email update from Trina Lowry, Programme Director for Online Gambling Implementation at the Department of Internal Affairs, the bill will be enacted into law on 1 May, after it receives Royal Assent following signing by the Governor-General. As part of the three-stage licensing process, up to 15 online casino gambling licences will be put up for auction in New Zealand, and the regulated market is scheduled to launch on 1 December later this year. The following year, on 1 June 2027, only licensed operators will be permitted to offer online casino services in New Zealand’s market. Auckland, New Zealand – Image: JHVEPhoto / Shutterstock Brooke van Velden, Minister of Internal Affairs, noted: “The Department of Internal Affairs will regulate the sector using strengthened enforcement tools, including take-down notices, formal warnings, enforceable undertakings and penalties of up to $5m for serious or repeated breaches. “These tools will ensure that New Zealand law applies to all online casino gambling available in the country, no matter where operators are based. This closes off loopholes for non-compliance and strengthens the regulator’s ability to monitor and enforce compliance from international operators. “Submissions on this bill made it clear that New Zealanders want the profits from online casino gambling to flow back to local sports clubs, community groups and grassroots organisations. This bill meets that expectation.” Next steps Lowry stated that online casino licences are expected to be issued starting from early 2027, but there are currently no changes for online casino customers in New Zealand. Online casinos operating in New Zealand before 1 May 2026 are permitted to continue running until 1 December 2026, but are banned from advertising to New Zealand residents. Further process guidance for online casinos seeking a licence will be published on 1 May. The bill will ban any new providers from entering New Zealand’s iGaming market without a valid licence. Unlicensed online casino advertising will remain prohibited, but the new bill raises maximum penalty for breaches to up to NZD$5m. Once an online casino receives its licence, it will be allowed to advertise under specific restrictions. Supporting regulations covering advertising, harm minimisation and prevention, consumer protection, and cost recovery fees and levies are expected to be finalised later this year. Two operators have already confirmed their interest in entering the regulated online casino market – Entain Australia & New Zealand and SkyCity Entertainment Group. Stella David, Chief Executive Officer of Entain, stated during the group’s 2025 full-year earnings presentation that the company will apply for three licences in New Zealand’s online casino market. However, news of the regulated market timeline comes as a small number of operators face coordinated legal action in New Zealand, with claims filed at the Auckland High Court against bet365, SkyCity Entertainment and Super Group over historical gambling activities. Want to see more stories like this? Check out the new SBC Media YouTube Channel, the new home for all SBC multimedia content, where our team deep-dives into the biggest stories across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-23

Playson names Kateryna Oliinyk as Chief Financial Officer

(AsiaGameHub) -   Digital entertainment provider Playson has elevated Kateryna Oliinyk to the position of Chief Financial Officer (CFO), bolstering its financial management as the company enters its next growth phase. With over a decade of experience in the international iGaming sector and professional services, Kateryna possesses a strong background in regulatory compliance, financial governance, and managing finances across multiple jurisdictions. Since arriving at Playson in 2021, Kateryna has held various senior financial positions, most recently as Deputy CFO. During her time with the company, she has been instrumental in enhancing financial controls, refining reporting methods, and aiding Playson’s expansion in regulated markets. Her elevation to this role highlights her contributions and the company's focus on internal career progression. Before her tenure at Playson, Kateryna worked in auditing at Ernst & Young, gaining significant proficiency in risk assessment, IFRS reporting, and compliance across diverse sectors. In her capacity as CFO, Kateryna will head the finance department, focusing on strategic alignment, operational efficiency, and team leadership. Her responsibilities include overseeing management accounting, financial reporting, tax compliance, and treasury operations. Additionally, she will manage key partnerships with financial institutions, auditors, and corporate service providers. A primary objective of her role will be the ongoing enhancement of financial processes and systems, emphasizing standardization, automation, and more efficient reporting. Vsevolod Lapin, Deputy CEO at Playson, commented: Kateryna has been a vital member of our finance department for over five years, and her promotion to CFO recognizes her leadership, skill, and commitment to our goals. Her extensive knowledge of our operations makes her the perfect choice to support our global ambitions and ongoing growth. The leadership team is pleased to have Kateryna in this role and is certain she will drive our future success. Kateryna will also be central to strategic initiatives and financial planning, including forecasting, budgeting, and creating financial models to meet long-term targets. She will play a vital role in the company’s entry into new territories, such as Latin America, by setting up accounting structures, coordinating with local advisors and banks, and managing regulatory relations. Kateryna Oliinyk, Chief Financial Officer at Playson, stated: Taking on the CFO role at Playson is a fantastic chance to guide strategic financial planning and improve operational performance. I am eager to work with the leadership team to refine our reporting, streamline processes, and assist in our market expansion, providing the insights necessary for informed decision-making. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-23

EXCO teams up with SOFTSWISS to dramatically expand distribution network

(AsiaGameHub) -   EXCO Game Studio, the independent, player-centric slot studio, has launched its games live through SOFTSWISS Game Aggregator, an iGaming content hub, in a landmark partnership agreement. This integration makes EXCO’s action-packed titles accessible across the SOFTSWISS Game Aggregator’s distribution network, giving operators access to popular games such as The Robbin’ Goblins and VEGASCALINE. The boutique studio prioritizes crafting gaming experiences that strike a chord with players. Additionally, the agreement will have SOFTSWISS support the launch of EXCO’s upcoming titles—including the much-awaited LunaX—as the studio aims to expand its development roadmap in the latter half of 2026. EXCO doesn’t prioritize quantity; instead, it creates each game with intentionality. Every release is built from the ground up with a distinct identity at its heart, and powered by GAMEX—EXCO’s exclusive mechanics platform that makes gameplay immediately recognizable, unforgettable, and engaging to watch. Fredrik Elmqvist, CEO at EXCO, said: The most attention-grabbing games in the space have just landed in a far larger arena! Our collaboration with SOFTSWISS is a perfect match between two brands that aren’t shy about standing out and taking an unconventional approach to reach their objectives. Our games are already gaining traction, and this is another major milestone for EXCO. We’re eager to become a go-to provider in SOFTSWISS’ network and push the limits of game development even more. Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator, said: EXCO has stayed true to its core principle of developing games that bring something unique, instead of the generic, one-size-fits-all approach common in other parts of the industry. Teaming up with them was an obvious choice as we aim to set our offering apart. EXCO’s game development is guided by a core philosophy influenced by player preferences and emerging industry trends, with the aim of moving away from the quantity-focused model by prioritizing quality instead. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-23

DAtA.BET Issues Sportsbook Report

(AsiaGameHub) -   As a leading provider of sportsbook solutions, DATA.BET has released its yearly Sportsbook Report, offering a detailed analysis of its 2025 results and the major trends influencing the European iGaming sector as it moves into 2026. This publication underscores the company's dedication to openness, providing operators with a transparent insight into effective strategies and how to leverage them. More than just presenting figures, the 2025 Sportsbook Report delves into the rationale behind DATA.BET's achievements so far. The company recorded an average 23% rise in its clients' turnover, highlighting current successful practices within the iGaming landscape. The report addresses several key areas: The industry trends that characterized iGaming in 2025 and are set to impact the market in 2026. Increasing taxation and regulatory measures in European markets, which are forcing operators to reconsider their operational locations and methods. Evidence of growing demand for lower-tier esports competitions and highly engaging titles like Valorant semi-pro matches. Essential performance indicators and outcomes from the company's three core areas: esports, traditional sports, and virtual sports. A hands-on guide for casino operators intending to integrate a sportsbook into their offerings in 2026, supported by evidence from the existing client portfolio. Yurii Berest, CEO of DATA.BET, stated: Our conviction is that transparency fosters trust and propels the entire industry ahead. This principle is central to all our activities at DATA.BET, and this report embodies it. Following the introduction of sports betting last year, we aim to demonstrate our product's ongoing development and enhancement, and how we assist operators in boosting their income with effective betting solutions. The DATA.BET Sportsbook Report can be accessed through the provided link. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-23

AffPapa iGaming Awards to hold 5th edition at Real Casino de Madrid

(AsiaGameHub) -   AffPapa is pleased to announce that the 5th annual AffPapa iGaming Awards will be hosted at the historic Real Casino de Madrid. The AffPapa iGaming Awards 2026 ceremony, scheduled for May 20, will serve as the concluding event of the AffPapa Conference Madrid. The selected venue, Real Casino de Madrid, is situated in the heart of Spain’s capital. Established in 1836 by a group of young progressives seeking a tranquil, apolitical meeting space, it has evolved into one of Madrid’s most distinguished institutions. Its grand early 20th-century palace, majestic halls, and private salons provide an elegant and sophisticated backdrop for large-scale celebrations. You can explore Real Casino de Madrid further in our YouTube video. Real Casino de Madrid | AffPapa iGaming Awards Levon Nikoghosyan, Founder and CEO of AffPapa, stated: Real Casino de Madrid is the ideal location for this year’s AffPapa iGaming Awards. It possesses a rich history, distinct character, and a unique ambiance that complements the prestige of the iGaming community we are bringing together. We are enthusiastic about hosting our 5th anniversary edition here and ensuring an unforgettable experience for all attendees. What to Anticipate at the AffPapa iGaming Awards 2026 Under the theme “The Test of Time,” this year’s awards will honor affiliates, operators, and B2B providers who have demonstrated innovation, excellence, and resilience within the iGaming sector, while also commemorating significant milestones in the industry's history. In alignment with the special theme, the 2026 edition introduces four new exclusive categories designed to recognize individual achievements and leadership: Woman Leader of the Year CEO of the Year Affiliate Manager of the Year Best Employer of the Year Voting is now open and will continue until May 4. The online voting process allows the broader industry to select the outstanding brands and professionals across all categories. Winners will be announced live during the official event. To view the complete list of nominees, cast your vote, and reserve your place at the grand ceremony, please visit the official AffPapa iGaming Awards website. The website also provides details on the limited remaining sponsorship opportunities for enhanced visibility during the ceremony. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-23

India will impose complete enforcement of Real Money Games ban starting May 1

(AsiaGameHub) -   India will put into effect and enforce the Promotion and Regulation of Online Gaming Rules (PROGA 2025) starting May 1, 2026. This mandate—approved by both the Lok Sabha and Rajya Sabha on August 22, 2025—will institute a complete federal prohibition on any apps, devices, or services that feature real-money gaming systems and transactions. Drafted by the Union Ministry of Electronics and Information Technology (MeitY), the Act will facilitate the rollout of a federal framework allowing Indian authorities to oversee online gaming operations. On May 1, MeitY will introduce the Online Gaming Authority of India (OGAI) as the sector’s new regulatory body, tasked with classifying games in line with PROGA’s provisions. OGAI will be vested with powers to monitor compliance, probe illegal gaming practices, and resolve complaints about unlicensed real-money platforms aimed at Indian users. Operating with “judicial authority,” OGAI will have powers comparable to a civil court, including summoning entities, examining evidence, and enforcing decisions. Enforcement of PROGA will be backed by India’s Central Police Force, and OGAI can call on the Central Bureau of Investigation (CBI) for assistance. Under the framework, online money gaming is defined as “an online game where a user pays fees, deposits money, or places other stakes with the hope of winning monetary rewards or other benefits”—regardless of whether the game relies on skill, chance, or a combination of both. The law also covers the promotion and advertising of these services; violations can result in up to three years of imprisonment and fines of up to ₹1 crore (approximately €95,000). MeitY’s board has stated that PROGA’s rules are crafted to target platforms, apps, and systems based not on their gameplay mechanics, but on “the existence of financial risk and reward.” The rules will set up a three-tier classification system that includes online social games, esports, and online money gaming. Social and casual games will be allowed to operate under a more lenient regulatory regime, while esports tournaments can offer prize pools as long as they are pre-announced and structured as approved competitive events (with a defined prize structure and competition rules). But MeitY has made clear that any format “involving direct user staking” can be reclassified as a banned money gaming category. This distinction gives OGAI considerable discretion to assess compliance on an individual case basis. No point of return The government has positioned PROGA as a “light-regulation” framework for non-monetised gaming, eliminating mandatory registration for most social gaming platforms unless they are flagged for inspection. While PROGA sets federal rules and definitions for real-money gaming and its systems, the Act does not provide a clear legal classification of “online gambling”—a gap that still exists in the legislation. According to India’s Constitution, betting and gambling are considered state subjects, so individual states have the primary right to make laws, regulate, or ban gambling activities within their borders. India’s federal gambling laws are still based on the Public Gambling Act of 1867, which recognizes horse racing as the only federally permitted gambling activity. The approval of the PROGA regime caused an immediate restructuring of India’s gaming industry, which in 2024 had a gross gaming revenue (GGR) of ₹31,900 crore (~€3.7 billion) and employed around 120,000 people. Following the PROGA regime’s approval, Flutter Entertainment closed its Junglee Games business, shut its Mumbai office, and incurred an impairment charge of roughly $560 million. MeitY has been asked to revisit the classification of specific real-money gaming systems, as stakeholders caution that overly wide definitions might harm India’s technology and digital industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-23

DigiPlus Interactive Corp sees reduced revenue outlook amid expected margin improvements

(AsiaGameHub) -   DigiPlus is set to shift its focus to higher-value customers as it adapts to stricter regulations in the Philippines; this move may slow near-term growth but will help bolster profit margins over the long run, according to Maybank Securities. Per Maybank, DigiPlus is moving away from prioritizing growth in its monthly active user count and instead doubling down on monetizing its existing user base. Under this new strategy, the company aims for a smaller but more engaged customer pool whose average spending will be higher than what it has previously recorded. Commenting on the strategic shift, Maybank analyst Raffy Mendoza noted that this move reflects the company’s ability to adapt to the recently implemented regulatory changes and the anticipated impact these rules will have on its future performance. As a result, Maybank has also lowered its revenue forecasts by 12% for 2026 and 18% for 2027, citing the expected decline in monthly active users, which will only be partially offset by growth in average revenue per user. DigiPlus holds a HKD 1.6 billion convertible note agreement that could convert to a 53.89% ownership stake in International Entertainment, which owns and operates the New Coast Hotel Manila and holds a provisional licence from the Philippine Amusement & Gaming Corporation. Thanks to this commercial agreement, DigiPlus will benefit from further reduced PAGCOR taxes levied on integrated casino operations. These costs dropped to roughly 31.5% in Q4 2025, down from the 38% to 39% rate seen at the start of the year. If this trend continues, the company’s EBITDA margin is projected to rise to 19.7% in 2027, up from 16.9% in 2025. Maybank estimates that DigiPlus will achieve 8% net income growth in 2026 and 22% in 2027, indicating that improved profit margins will offset the overall slower revenue growth. The company is also expanding internationally, having recently secured approval to operate in South Africa following its earlier entry into the Brazilian market. However, Maybank has not yet factored in contributions from these new markets due to limited visibility on their execution. Overall, the brokerage sees DigiPlus shifting toward a more targeted, profitability-focused business model — trading rapid user growth for stronger long-term returns amid a more challenging regulatory environment. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-23

Evolution reports a 1.5% year-over-year net revenue decline in Q1 2026

(AsiaGameHub) -   Evolution recorded largely steady performance in Q1 2026, with net revenue hitting €513 million— a 1.5% year-over-year decrease— as currency challenges and increasing costs counterbalanced sustained demand for its offerings. EBITDA for the quarter ending March 31 stood at €335.3 million, marking a 1.9% drop, and the margin edged down slightly to 65.4%. Total profit was €251.9 million, marginally lower than the €254.7 million reported the previous year, though earnings per share climbed from €1.24 to €1.26. Revenue from live casino operations decreased to €434.9million from €448.7 million, whereas RNG revenue rose to €78.2 million from €72.3 million. The company noted that its online casino products enjoy consistent demand, as shown by recent game launches and ongoing expansion efforts. Conversely, operating expenses forfor the quarter reached €220.4 million— an increase from the prior year— driven by higher staff costs, new standalone studios, andadditional gaming tables. In the preceding quarter, Evolution opened its second studio in Latvia, expanded into Argentina, and addressed cyber-related problemsproblems impacting Asia. Europe continued to be the biggest geographic market; however, North America and Latin America saw faster growth rates. MobileMobile users contributed 76% of the total gross gaming revenue (GGR) from Evolution’s platform for operators, while regulated (government-overseen) markets collectively made up around 48%of total revenue. CEO Martin Carlesund said: Asia saw 2.2% quarter-on-quarter growth— the second straight quarter of expansion in the region. Latin America (LatAm) posted robust 29.3% year-on-year growthgrowth.The obvious letdown this quarter was Europe. After a weak finish to 2025, the region dropped another 5.9% quarter-on-quarter. The primary causes are regulatory instability and subjectivity, which directly affect playerplayer engagement. Addressing ongoing challenges, including legal disputes with Playtech and cyber threats, Carlesundundadded: As an Evolution shareholder, you know full well that we’ve encountered multiple challenges over the last few years— from shifting regulatory landscapes to cybercrime and underhanded efforts by competitors to damage our business. I want to emphasize two points: First, at Evolution, we never back down. We stand for our beliefs, do what’s right, and keep moving forward. While this might cause some short-term pain, our cost-effective operations, discipline, and incredible, hardworking team give us the strength to remain patient and focused on building long-term value. Second, we never lose sight of the core priority: Player satisfaction and enjoyment! The provider that offers the content players desire will ultimately come out on top. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-23

FDJ United Experiences Revenue Dip in Q1 2026 Amidst Escalating Taxes

(AsiaGameHub) -   FDJ United experienced a deceleration in growth momentum towards the close of the first quarter of 2026, as higher taxes counteracted fundamental growth in gaming. Gross gaming revenue (GGR) for the quarter ending 31 March increased by 1% compared to the previous year, reaching €2.18 billion. However, overall gaming revenue fell by 3% to €895 million, primarily because of approximately €24 million in extra gaming taxes impacting both retail and online operations. In France, lottery and retail sports betting revenue decreased by 2% to €627 million, partially affected by €15 million in tax hikes. Lottery performance was varied: instant games grew 1.1% to €320 million, while draw games declined 6.2% to €199 million, a result of only one major jackpot cycle occurring compared to the €250 million EuroMillions draw in the same period last year. Digital lottery sales saw a modest increase of 1.4% to €81 million. Retail betting and sports gaming revenue also saw similar declines, with total revenues falling 1.8%, or 3.6% after accounting for an extra €2 million in tax obligations accrued during fiscal Q1. Betting at point-of-sale locations dropped by a further 1.8% to €546 million when measured against income from the same period in prior years. Online betting and gaming revenues registered a substantial 8% decline to €213 million, a direct consequence of a €9 million tax increase that was implemented the prior year. The group highlighted tax reforms across several jurisdictions, including France, the Netherlands, and Romania. Furthermore, the new UK tax framework did not take effect until the second fiscal quarter. Total Q1 revenues in the UK were down 24.1% year-on-year, while revenues in the Netherlands fell 19.9% compared to an even steeper decline in 2015. When excluding these two major markets, total revenues showed minimal year-over-year change, with demand in both France and Sweden edging up slightly by 1%. FDJ noted a 3% rise in active players in the United Kingdom, crediting its continuous user acquisition campaigns and initiatives to promote responsible gambling, including increased transparency about problem gambling support. International Lottery revenues grew 7% year-on-year to €41 million; conversely, the payments & services division saw a 7.2% decrease from the previous year to €14 million. Despite the weaker revenue figures, Chairwoman and CEO Stéphane Pallez expressed a positive outlook: While still operating in a climate influenced by tax increases and stricter gaming regulations, the group is intensifying its focus on operational efficiency, synergies, and financial discipline. The objective is to resume sustainable, value-creating growth starting in the second half of the year, for the benefit of all stakeholders. FDJ United projects a modest rise in full-year GGR but a slight decrease in revenue, with nearly €90 million in additional tax impacts expected. In a separate announcement, the company confirmed the appointment of Dan Lévy as chief financial officer, effective 18 May. He will succeed Pascal Chaffard, who is moving into new strategic positions within the group. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-23

Australian regulator highlights swift AI integration in gambling sector

(AsiaGameHub) -   The Australian Communications and Media Authority (ACMA) has drawn attention to the rapidly expanding adoption of artificial intelligence across Australia’s gambling sector, pointing out that operators are increasingly integrating AI into core business operations ranging from odds calculation to player profiling. Per the report, AI is widely applied to personalize marketing efforts, detect suspicious behavior, and identify players facing risks of gambling-related harm. While these tools can boost protection for players, the regulator has raised questions over whether their primary purpose centers on safety, or on driving user engagement and revenue growth. The research found that operators are rolling out AI across multiple customer interaction points. For instance, Sportsbet operates an AI chatbot that handles more than one-third of all customer queries with roughly 94% accuracy. In the meantime, Tabcorp has formed a partnership with Mindway AI to analyze player behavior and flag at-risk users via tools referred to as “virtual psychologists.” Betting markets have also been impacted by AI as it transforms how odds are priced. More advanced predictive technologies now analyze real-time data covering player injuries and in-play betting trends, meaning far less manual work is required for betting odds calculation. According to Betfair Australia, the use of AI can deliver a 22% improvement in odds accuracy, while Fanatics has upgraded its algorithm capabilities through its acquisition of Banach Technologies, a firm specializing in algorithmic trading and live odds services. To a certain extent, AI is also used for fraud detection, transaction monitoring, and identity verification through analysis of biometric data and official documents. However, the ACMA has noted that the emergence of new betting worker agent models powered by “agentic AI” – or autonomous systems that can run without direct human supervision – poses a growing regulatory challenge, especially when it comes to accountability. In addition, the ACMA has voiced concerns that AI tools may accidentally facilitate illegal gambling activity. Multiple investigations revealed that some of the most popular general-purpose chatbots, including ChatGPT and Grok, occasionally guide users to unlicensed offshore gambling markets or provide methods to bypass regulatory safeguards. These issues cast doubt on whether existing legislation, such as the Interactive Gambling Act 2001, is capable of addressing these emerging problems. The ACMA has stated that this report aims to offer an overview of possible policy options but is not designed to trigger immediate reform, though it acknowledged that the rapid uptake of AI is already testing the boundaries of current regulatory systems. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-23

Stakelogic Partners with Stake Denmark to Expand Market Presence

(AsiaGameHub) -   Stakelogic has officially launched its entire portfolio of slot games for players in Denmark via a new collaboration with Stake Denmark, which was enabled by Relax Gaming. This step represents the studio's most recent expansion into one of Europe's most established regulated gaming markets. Under the terms of the deal, players on the Stake Denmark platform can now enjoy Stakelogic's complete suite of slot games. The selection blends classic player favourites with newer titles, including Penguin Payday, Candy Links Bonanza 1 & 2, and Book of Adventure Super Stake Edition. Since its founding in 2017, Stake has experienced rapid growth to become a leading operator in the online casino and sportsbook sector. The company entered the Danish market earlier this year after securing a five-year licence for online casino and sports betting activities. Alessandro Sorci, Sales Manager at Stakelogic, said: Stake's entry into Denmark demonstrates clear ambition, making this a very promising partnership for us. Deploying our full slot portfolio with the brand allows players to explore the diversity we have developed at Stakelogic, ranging from well-known series to games with a unique visual style and atmosphere. Peter Eugen Clausen, Managing Director for Stake Denmark added: The launch in Denmark was a significant move for Stake, and as we work to build the brand's local presence, it is crucial that the casino offering has substantial depth from the start. Stakelogic provides this with a portfolio that is unique and ideal for generating traction in the market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-23

MGM completes $546 million Northfield Park sale to Clairvest Group

(AsiaGameHub) -   MGM Resorts International has concluded the $546 million divestment of MGM Northfield Park’s operations to Clairvest Group, finalizing an agreement initially reached in October of the previous year. Following the completion of the deal, Clairvest has assumed operational management of the Ohio-based racino, representing the firm's 17th venture within the gaming industry. There is currently no confirmation regarding a potential rebranding of the site under its new owners. The MGM Northfield Park facility encompasses 74,000 square feet of gaming area, housing approximately 1,600 video lottery terminals, a half-mile harness racing track, various restaurants, and a significant entertainment space. The investment portfolio of Clairvest also features properties like Wyoming Downs, Delaware Park, and Meadowlands Racetrack, in addition to the gaming firm Accel Entertainment. Bill Hornbuckle, President and CEO of MGM Resorts International, said: MGM Northfield Park stands as a premier asset backed by a skilled workforce that has regularly provided exceptional service to guests. The venue possesses a solid base. We offer our best regards to the staff and the new owners for their future achievements. MGM indicated that the facility was not a fit for its “premium portfolio” approach, even though it produced roughly $142 million in adjusted EBITDAR during 2025. In the wake of the divestiture, the corporation will adjust its leasing terms with VICI Properties, resulting in a yearly rent reduction of about $53 million. The company anticipates receiving approximately $420 million in net proceeds once taxes and closing costs are accounted for. Jonathan Halkyard, Chief financial officer of MGM, said: The finalization of this deal highlights the worth of MGM’s top-tier operations. It allows us to sell a regional asset that is no longer central to our strategy at a valuation multiple much higher than what is presently assigned to our core premium portfolio. These funds will be utilized according to our goals of preserving a robust balance sheet, pursuing strategic growth investments, and delivering value back to our shareholders. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

2026-04-23